They don’t call it retail therapy for nothing. Shopping can actually make you happy, a study has found. 都说购物能让女性心情变好,这可不是水口说说的们最近一份研究调查证实了“血拼”的这一附加效果。7 C2 s7 g2 E. v- J
Treating yourself to something nice at the shops apparently has a ‘lasting positive impact on mood’ and leaves ‘few if any negative emotional side-effects’。5 T2 l9 @& l( N: F, s& n. y2 A J
在商店中挑选一些心意的物品来犒赏自己,这样的行为能否给心情施加长久的正面的影响,并且很少会出现感情方面的消极的“副作用”。; ~ p, j8 Y! T0 O# D. |
It is a find that will prompt a sigh of relief from Britain‘s ailing retailers.# q, |( {( o; L
这样的发现对于零售消费商来说应该是个相当不错的喜讯。
! P; s5 J' P2 U Researchers conducted hundreds of interviews at shopping centres as well as asking shoppers to keep diaries of their shopping behaviour, moods and buys they regretted.
: f. B2 F; D' @* N; E2 o6 n 研究人员们来到各大购物中心采访了不少的消费者,并让们他们将自己的购物习惯记录下来,把心情、或者购买了之后又后悔情况都写进“血拼日记”之中。1 J4 Z% V$ }! ^4 B- C
Those who said they were in a bad mood on their way into a shop were more likely to indulge in an impulse buy.4 Q3 B! x$ e% E- G# n7 M+ u K3 E
他们发现,那些带着不好的心情前来购物的消费者更容易沉迷于冲动性的购物,并且被这样一种情绪支配。
# Z# P' h$ D, A9 p% _' E- q A total of 62 per cent said they had bought something to cheer themselves up while 28 per cent said they had indulged as a form of celebration. |