Many of the home electric goods which are advertised as liberating
1 X' U# U- {" V7 T the modern women tend to have the opposite effect, so they simply __1__" y" X/ A7 x, B
change the nature of work instead of eliminting it. Machines have) T c+ E; Z0 Y
a certain novelty value, as toys for adults. It is certainly less __2__
% I, N2 s8 W: X tired to put clothes in a washing machine, but the time saved does __3__" l! n7 q: {' ~0 ?$ S8 c- A
not really amount too much: the machine has to be watched, the __4__0 s% }2 W7 o2 v Y# [
clothes have to be carefully sorted out, stains removed by hand,
3 {4 `( R1 S. \: l. L water changed, clothes taken out, aired and ironed. It would be$ z( R- Q* E6 M+ k/ o1 G/ T" M$ f
more liberal to pack it all off to a laundary and not necessarily __5__
- T. t" C" g( z more expensive, since no capital investment is required.
* K* A; u- S5 A+ e: i, {! k" S Nevertheless, if you really want to save time you do not make __6__; q+ Q" s1 r; R, W- z
cakes with an electric mixer, you buy one in a shop. If one compares$ u q, z5 ^5 y0 p' ]+ i
the image of the woman in the women's magazine to the goods advertised __7__
" ]- ?2 X3 X6 w) k by those periodicals, one realizes how useful a projected image# V- d3 y/ a' ?( e6 ]
can be commercially.2 g/ t5 T+ `3 }7 r
A careful balance has to be struck: if you show a labor-saving/ t5 j8 J, [. P6 Y( n: C3 `
device, follow it up with a complex recipe on the next page; on __8__3 H- f9 ?6 e) r4 s9 J
any account hint at the notion that a woman could get herself a __9__
" X/ q2 C: h1 V0 B job, but instead foster her sense of her own usefulness, emphasize __10__
) ?/ w, v1 }. t$ y+ N1 h the creative aspect of her funtion as a housewife. |