Many of the home electric goods which are advertised as liberating
# l5 `/ i8 ^7 f- l the modern women tend to have the opposite effect, so they simply __1__ o# V: |. e1 v2 b7 |4 q9 k
change the nature of work instead of eliminting it. Machines have
" Y# C/ L' O8 {9 h: l0 w a certain novelty value, as toys for adults. It is certainly less __2__
* z; [2 j. y, Z8 i; j tired to put clothes in a washing machine, but the time saved does __3__
$ Q0 y9 V" k+ H: n not really amount too much: the machine has to be watched, the __4__5 R0 G9 [* ^. B4 J# c$ A
clothes have to be carefully sorted out, stains removed by hand,
+ G/ ~1 P2 a8 J, R) j water changed, clothes taken out, aired and ironed. It would be
l2 V/ |: ^# P5 O7 b# p more liberal to pack it all off to a laundary and not necessarily __5__
, l" z' q' M; ]2 T more expensive, since no capital investment is required./ p5 D! v8 x8 d0 s0 X
Nevertheless, if you really want to save time you do not make __6__
' e# ^! E' M& M cakes with an electric mixer, you buy one in a shop. If one compares
8 l+ }, {; T8 T: A: p' M6 j the image of the woman in the women's magazine to the goods advertised __7__
* \ q+ I" K" M by those periodicals, one realizes how useful a projected image
. e' w7 d0 m; R. C5 E can be commercially.
7 [' D l" B2 H: Y- e A careful balance has to be struck: if you show a labor-saving
, `" k8 z# u+ i9 g" j! S device, follow it up with a complex recipe on the next page; on __8__% k' S& g2 ^, ]( ^0 q2 T. u) t' P
any account hint at the notion that a woman could get herself a __9__
+ U- z9 `' `5 Y, \ job, but instead foster her sense of her own usefulness, emphasize __10__( J& s, v, A- D1 N; h' p( ]: c
the creative aspect of her funtion as a housewife. |