planned obsolescence I: d7 _2 X) J: _- Q# a* ?7 ?
the practice of building and selling a product with a limited useful life such that the customers feel they must buy a new version when their first purchase becomes old or inferior9 N7 S8 d% ?% x2 u9 k0 P9 h$ m0 L
Example:! X4 [: T) d+ c( C! b$ ~ [
A planned obsolescence strategy increased the profits of the U.S. automobile industry by increasing customers' desire to buy new car models with new features every few years.
发表于 2012-8-14 13:19:23
