Test market $ y" o3 o' q$ n1 U6 g an experimental area or group of customers in which a new product or marketing approach is tested to reduce future risk. (NOTE: verb form is "to market test' something) ! G5 C2 ^+ a; E! }8 P4 _ Example:; f6 _- r% B* z% c0 ^ @
The XYZ Company gave its new, experimental product to 100 customers in an urban test market and asked that each of them report to XYZ how they used it and if they liked it.