Each company has many "public" who would be able not only to recognize its name __1_ to correctly identify its industry and its _2__.These publics include present customers and stockholders as well as banks,insurance companies,stockbrokers,and securities __3_ who supply the company with essential services and capital.
2 d5 J& @+ J) [/ Y! ?1 g The _4__ names of many well-established companies can be one of misinformation,thereby _5__ communication with them. This was the problem that faced Michigan Seamless Tube Company---a company with sales of 128 million a year. At first__6_,the company's name tell us that it is located in Michigan _7__ that it manifactures seamless tubing.What the name does not __8_ to most people is the fact Michigan Seamless tube also has operations in five __9_ states and has a varied production line of forgings,broaching machines,tools,ans steel bars in addition to seamless tubing.The problem was __10_ by the company's _11__ ,which operated _12__ their own names and were not clearly identified with the _13__ company.& z4 R7 `" ^5 @
Customers,suppliers,and the financial community did not see Michigan Aeamless Tube as a _14__ based metal producer.They perceived it only as a small,_15__,regional manufacturing company.The company's __16_ decided to adopt a new corporate identity.2 `3 p; g/ g6 c y1 s
The _17__ point for this change was the company name. The new name had to be one that could encompass all of the company's products and subsidiaries, a name that would correctly project the image of a _18__ corporation.After considering many different possibilities,management decided on a __19_ word:Quanex--- a name _20__ from a combination of the first three letters of the word "quality" and the first three letters of the Latin word "nex",which means connection., U; R' g& L0 F/ t: v" A0 b
1) A and B but C however D either! H5 C. M3 J$ o# v9 Q- @9 c
2) A production B product C producing D by-product& U( b9 c9 m; F
3) A analytical B analyst C analysis D analysts
1 B0 y( b0 A, I" f: H 4) A business B co-operation C incorporation D corporate% L" _1 R3 o& J5 G4 N: J; m' ~4 P
5) A limiting B limits C limit D limited
" P' h: C( q3 V d- O7 O 6) A glance B view C watch D consideration) \) }( c9 Y8 i4 d# V4 O8 ^% m: R
7) A and B but C so D however2 |& o% P7 X, J: j& o* k/ Q0 |7 T
8) A pass B transfer C convey D transmit; f7 u3 v) [! z0 K- U8 f
9) A else B others C other D rest# u0 Q9 k% ^, Y7 \/ O% O. Y
10) A decreased B increasingly C increased D compounded5 k) d" G9 m9 d) y; C% }
11) A headquarters B plants C agents D subsidiaries
0 I* _/ o5 t _* Q9 u* a 12) A in B under C with D have |