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[商务实战] 商务英语实战:经典商务谈判范例一

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发表于 2012-8-14 18:53:09 | 显示全部楼层 |阅读模式
Dan Smith是一位美国的健身用品经销商,此次是Robert Liu第一回与他交手。就在短短几分钟的交谈中,Robert Liu既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:
/ P. _7 _# n5 [& G/ D3 v  D: I’d like to get the ball rolling(开始)by talking about prices。- V3 A; }, t, w/ L! O6 Z
  R: Shoot.(洗耳恭听)I’d be happy to answer any questions you may have。, D( L5 ^  |" z* l7 L
  D: Your products are very good. But I’m a little worried about the prices you’re asking。
8 q/ m3 K% u( L9 f* c  R: You think we about be asking for more?(laughs)# G( [& I' W+ l# i
  D: (chuckles莞尔) That’s not exactly what I had in mind. I know your research costs are high, but what I’d like is a 25% discount。& t- g1 i* x* N8 s. `8 {
  R: That seems to be a little high, Mr. Smith. I don’t know how we can make a profit with those numbers。/ e2 d- \# n5 {9 l, y0 F7 d
  D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales(大笔交易)――that will slash your costs(大量减低成本)for making the Exec-U-ciser, right?% P# U! _) |! F3 e# }3 Y) @
  R: Yes, but it’s hard to see how you can place such large orders. How could you turn over(销磬)so many? (pause) We’d need a guarantee of future business, not just a promise。
& I  h6 W, g/ |3 ]4 a  D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?
. g( m- I% \3 W  R: If you can guarantee that on paper, I think we can discuss this further 
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