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[商务实战] 商务英语谈判示例

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发表于 2012-8-14 18:53:09 | 显示全部楼层 |阅读模式
A: I'm sorry to say that the price you quote is too high. It would be very difficult for us to push any sales if we buy it at this price.
4 C6 O) M' V! n: Y8 }/ Q5 j  B: well, if you take quality into consideration, you won't think our price is too high 6 l: l7 ?# P, b6 @( q+ x
  A: Let’s meet each other half way. ' {- K7 w7 o8 ?# w- b& W2 k9 A% c
  - 很遗憾你们报的价格太高,如果按这种价格买进,我方实在难以推销。 - x# M" @: ?4 v; [- y5 h
  - 如果你考虑一下质量,你就不会觉得我们的价格太高了。
0 B8 K9 c7 o+ u* B+ D/ y; }( W  - 那咱们就各让一步吧。 / g0 `2 v0 W8 P" R4 I
  A: I'm sorry to say that your price has soared. It's almost 20% higher than last year's. 2 Z8 F5 N2 T& }# }1 t& t, g
  B: That's because the price of raw materials has gone up. 8 _: o/ D: ~  I, g
  A: I see. Thank you. / N2 |* u; s' b+ s  S5 d) q6 ?
  - 很遗憾,贵方的价格猛长,比去年几乎高出20%。
7 z/ m( w$ k! P) I* a  - 那是因为原材料的价格上涨了。
* P: M0 X% ?: R$ [1 K3 f  - 我知道了,多谢。
  S1 }2 v3 X2 D4 i9 t9 K  R7 o/ \; r  A: How many do you intend to order? 5 L3 R( ^+ T! r/ }' G% c9 Y
  B: I want to order 900 dozen. / X* z% l) Y3 b) c
  A: The most we can offer you at present is 600 dozen. 8 Q$ Z4 F; S) J: J
  - 这种产品你们想订多少? 4 K- k8 L4 S+ K5 H% B
  - 我们想订900打。 1 V  T! ~$ K4 k
  - 目前我们至多只能提供600打。
9 ]2 V  p9 v1 s5 P5 @: @6 l  A: We have inspected the rice, and we're surprised to know that the weight is short. ) }4 b, c4 n& v
  B: We sell our goods on loaded weight and not on landed weight.
# ^; i/ [- r5 d; n  A: I see.
" O# m# s0 A- n& f$ b8 w  - 这些大米我们检验过了,重量不够,我们感到奇怪。
& E7 ]/ z0 x8 j( e4 z  - 我们出售商品是以装船重量为准,不是以卸货重量为准。
2 j. X; `3 h& h  - 我知道了。 ; b6 @6 y' U2 t% G  @
  A: The next thing I'd like to bring up for discussion is packing.
4 M5 t% Y6 E9 \  B: Please state your opinions about packing.
. {% K) {+ Q9 }  A: All right. We wish our opinions on packing will be passed on to your manufacturers. * D/ o0 i9 _' G1 Z/ A6 T
  - 下面我想就包装问题讨论一下。 ' r: M1 ~# V  ?0 F" R  d
  - 请陈述你们的意见。6 g. d) `% w" `7 u/ `' \( l

& T* ?& M! ~  g' }- 好,我们希望我们对包装的意见能传达到厂商。为中国贸易提供动力 # ^  b* l) t, u2 f) m0 N% X+ M! n! @
  A: You know, packing has a close bearing on sales. ! x" K! N. [0 [0 v9 J/ }: z) |
  B: Yes, it also affects the reputation of our products. Buyers always pay great attention to packing. " s3 c) F+ T% T3 j8 s0 b3 J' G6 i
  A: We wish the new packing will give our clients satisfaction. % {. n3 J: Z! _  p. M5 y' i
  - 大家都知道,包装直接关系到产品的销售。 8 V$ b  |6 s: H' p
  - 是的,它也会影响我们产品的信誉,买主总是很注意包装。 : p0 z( Z; x7 d" @% Z( v
  - 我们希望新包装会使我们的顾客满意。 & ^) C, k7 q6 S/ k" P- S5 O
  A: How are the shirts packed? . Z+ a* m2 B" A* q# p
  B: They're packed in cardboard boxes. % s2 ~& H4 t3 w0 K/ @
  A: I'm afraid the cardboard boxes are not strong enough for ocean transportation. 5 s* B% f7 }5 v2 |+ l$ I6 l$ D
  - 衬衫怎样包装? , o# a- y$ o; z. F" m4 w, ?
  - 它们用纸板箱包装。 - E6 g' z6 W% Z
  - 我担心远洋运输用纸板箱不够结实。
. Z' k2 k4 @1 h, y  A: From what I've heard, you're already well up in shipping work.
0 A1 `; g& j" B6 B" F4 D  B: Yes, we arrange shipments to any part of the world.
* [4 T% m+ Y. d* n: P+ C/ x  A: Do you do any chartering? 8 q) y% {0 Z) S1 }% g* P* l1 p
  - 据我所知,你方对运输工作很在行。
: _$ z$ m/ ]) [# [* k- v, Q) z( l  - 是的,我们承揽去世界各地的货物运输。
1 z6 G5 _* e% j) E% v/ L  A: How do you like the goods dispatched, by railway or by sea? 4 m2 X$ _7 @; N' l( H4 s1 O# l: S
  B: By sea, please. Because of the high cost of railway transportation, we prefer sea transportation. * I+ h% h: r5 t, u+ \9 r
  A: That’s what we think. 3 \+ F( U* Q$ p+ d
  - 你方将怎样发运货物,铁路还是 海运 ? 8 E( z* J, E/ B" [- M
  - 请 海运 发货,铁路运输费用太高,我们愿意走 海运 。 5 R# T4 U" X; P6 I( ?0 r& E
  - 我们正是这么想的。ctun.net 版权所有
( U/ m$ R: L/ }  A: When can you effect shipment? I'm terribly worried about late shipment. ' H6 o+ s- L+ H, d! H9 ~) i
  B: We can effect shipment in December or early next year at the latest.
( Z6 B( @% S. g/ b  A: That's fine. / ~! c, f2 B, O% L
  - 你们什么时候能交货?我非常担心货物迟交。
; U' L5 N( U5 W0 J+ z' ?( |+ E     - 我们最晚在今年十二月或明年初交货。 . Y' D7 [: G/ y! Y% @$ A
  - 那很好。
; V4 C; n+ M* {: }  产品质量洽谈 英语
. s* ?- h# G3 O  the goods are available in different qualities.
, }2 n1 a" g7 R: C; P+ s  此货有多种不同的质量可供。
; p" P/ [$ ?8 j9 t  Nothing wrong will happen, so long as the quality of your article is good.
5 B8 H9 ^# a& ~" o! e  只要商品质量可靠,就不会发生差错。
2 F( [9 f/ J+ r0 n$ B  If the quality of your products is satisfactory, we may place regular orders. - k% K$ B0 \( w+ T$ f0 u
  如果你们产品的质量使我们满意,我们将不断订货。
9 G. m! _9 J! Q  If the quality of your initial shipment is found satisfactory, large repeats will follow.
1 ~! g2 t& k- n- l7 ]  如果贵方第一批运来的货令人满意,随后将有大批续订。
! B# I* m, _$ I$ o' g! L  there is no marked qualitative difference between the two.
* ~- Q6 ~" a8 H( g0 g  两者在质量上无显著差异。
1 ^2 L# |% E! E; z1 j  We sincerely hope the quality are in conformity with the contract stipulations. $ ?& z: @  [7 g! f4 X
  我们真诚希望质量与合同规定相符。
; I/ F, p+ n% ]7 B$ G  As long as the quality is good, it hardly matters if the price is a little bit higher.
5 p( R, i2 p; R; ^8 v- o 
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 楼主| 发表于 2012-8-14 18:53:10 | 显示全部楼层

商务英语谈判示例

 只要能保证质量,售价高点都无所谓。 3 r0 ^, a) w7 }& g
  Prices are fixed according to their quality, arent they? 8 y8 O5 A6 E: K, Q1 N6 w# u; j
  价格按质量的好坏而定,对吗? 9 L" L) P) [5 x
  the transferee must see to it that the quality of the product is maintained. / W( j- |6 K% Y5 D7 d
  接受转让一方要负责保持产品的质量。 # {, a* a' q, m1 N# d9 |
  Our Certificate of Quality is made valid by means of the official seal.
$ Q5 a( ^" b* P# A+ K8 m  我们的质量证明书盖公章方为有效。</p>Well improve the quality of our products and production efficiency.
/ m7 n# [2 |/ o  我们将改进产品质量,提高生产率。
1 i5 v- a4 {3 `0 g! w+ k; |+ e/ l  they are fully qualified to pass opinions on the quality of this merchandise.
5 O+ W0 A- v8 i  他们完全有资格对这种产品的质量发表意见。
5 D* g8 {! N) g$ n9 r' ~2 _  We would like to have you offer us 100 metric tons, quality same as last.
( Y( v/ R; v' h& D* t: g  希望您能报给我们100吨质量和上次相同的货。 + D( C- v5 r; y% X
  We find the quality suitable (unsuitable) for our market. 5 e' l5 a& {/ }9 B7 Y+ r/ ]1 G
  产品质量适合(不适合)我们的市场。
' |' F9 i9 \  [/ w6 V4 s  We always have faith in the quality of your products.
: w2 e3 l3 r3 r7 I! n  对你们产品的质量我们总是很信任。 2 Q' T  ?. `* _$ Q( Q/ i" `" a
  Words and Phrases
- o& r3 v) S" {& G+ h& M  quality 质量,品质 : q% ^* u; |# j. s- a$ b
  qualitative 质量的
$ U3 Z" W" h. l  R- Q  qualitatively 在质量上
/ F; d2 y% h6 \) s1 X- F/ Z  quality clause 品质条款 0 u+ s# c# B: x) F! q) h7 z
  quality certificate 品质证明书 2 @" j6 h9 z4 b4 e
  quality of export and import commodities 进出口 商品质量 $ D% ~8 V8 W5 h7 z( T, I3 }
  good merchantable quality 全销质量
, p# A8 P; M8 \$ Z& X* I  to be in conformity with 与...一致 0 }; \* X; R" d$ q: h9 y: a
  transferer 转让者
2 B5 D1 x7 u7 x/ p9 [  transferee 受让者   ! S& h6 e6 y" d- @' B" }* W- w
  讨价还价 英语
) }; V$ W* A+ I. r  Leslie: How are you this afternoon? 3 K( B; y* i  |9 R
  今天下午过得如何? / G5 z0 p+ z- g' k0 Z
  Paul: Just fine. I looked over the catalog you gave me this morning, and Id like to discuss prices on your computer speakers.
! U6 s, c! T& _- J4 Q3 p  还好。今天早上我已经详细看过你给我的目录了。我想讨论一下你们计算机扬声器的价格。 8 W: ]' n2 w% c3 c' V4 M: C
  Leslie: Very good. Here is our price list.
( Y* N6 w, k, a' G! F  好的。这是我们的价目表。 1 f3 A: j4 `' ^  L$ {
  Paul: Let me see…. I see that your listed price for the K-two-one model is ten US dollars. Do you offer quantity discounts? : D: M! O7 X0 h7 e
  我看看。你们K-2-1 型的标价是美金十块钱。大量订购的话,有折扣吗? / U- C2 _  `! Y& x
  Leslie: We sure do. We give a five percent discount for orders of a hundred or more. % y( k- F4 M# d' w# i6 D3 H( _
  当然有。100 或以上的订单我们有百分之五的折扣。
  S5 @0 p9 e% c  Paul: What kind of discount could you give me if I were to place an order for six hundred units?
, I+ l' N0 C% [7 \8 h9 ?: ^  如果我下六百的订单,你们可以给我什么样的折扣? 0 \, V" B0 Y" g
  Leslie: On an order of six hundred, we can give you a discount of ten percent. 0 a& b/ G3 e: G- {: ?1 }. V
  六百的话,我们可以给你百分之十的折扣。
+ W, {4 v3 T7 E# e. ~  Paul: What about lead time?
8 A7 d4 w5 a7 q2 i: c. j6 ?$ W  交货时间呢?
( n, }! a% `& M! @7 H  Leslie: We could ship your order within ten days of receiving your payment. " }- {+ A' ?% `. m" b
  在收到货款的十天内,我们就可以把货送出去。
  S5 I- U/ ~+ r0 W  Paul: So, you require payment in advance of shipment? 3 i: x  k+ V5 h! F- u; t7 a+ T
  那么,你们是要提前付款的?
, H$ p5 Q, n% g7 J& x" e7 \  Leslie: Yes. You could wire transfer the payment into our bank account or open a letter of credit in our favor. % C7 h% M0 O& R+ U3 j8 z
  是的。你可以汇款到我们的银行帐户,或是开一个以我们公司为抬头的信用状。
9 G7 [/ H% B7 x+ W9 v  Paul: Id like to go ahead and place an order for six hundred units.
2 N1 i/ C6 Z: E+ a: b' y  M$ E  那我想就先下六百的订单。 + e' s  B. F# F/ O
  Leslie: Great! Ill just fill out the purchase order and have you sign it.
2 L) a1 q3 E6 D7 s1 ?+ a  好极了! 我马上写订购单并请你签名。
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