我们继续往下: </p>B: And what were the results like? ' w: F% h9 r7 z" h* U
M: Very encouraging. Sales reached their target and generally consumer reaction was good. : K' z4 s& B$ B8 ^
B: So what was the next step?
( \+ u& U/ F, ^3 iM: Well, as you know, the plan was to move to a national launch fairly quickly. We had planed January this year for a major TV advertising campaign. & W! Y& o; t4 d- q2 r
Bill又继续问了结果怎样: 2 m% ]5 |9 f4 ?; `' Z6 q
what were the results like? * w" n8 y1 }: Y6 x1 @' _- W# s
Michael首先用了encouraging,来表示这次投放实验是很成功的。形容词encouraging表示show positive results, 看来结果是"非常令人振奋"的; $ p; [2 H8 N: a6 t+ z9 J; O- l
"sales reached their target"
* m2 r6 X3 U; k( H. @: C 表示"销售额达到了预期的目标"。而且总体来说,consumer reaction was good 消费者的反应也不错; 但是Bill听到了这个好消息,并没有就此结束询问。因为他更关心的是下一步如何大规模地推出产品,所以接着追问道:
& d6 l1 ~3 O, W$ z what was the next step? " b) g9 C( \- I8 h& B8 v& D+ G
(下一步计划是什么?)
' t0 u9 ]2 K4 Q Michael赶紧解释:"你知道,按这个计划很快就要在全国投放产品。我们本来打算在今1月份进行一次主要以电视为媒介的大型宣传活动。" 这里,你听到Michael回答中的关键词语了吗? " J) g+ L7 m" {, ~. R! `, n
TV advertising campaign
% I/ q" s5 f, [, l# ]/ o 在商业上,campaign这个词表示的就是"一系列有计划的活动",比如说这里的TV advertising campaign就表示"以电视为媒介的广告促销活动",还有 ( R4 C; K) E# O$ b# r* P2 c% p
promotion campaign 1 w7 g* m. C8 s% A) f I. s; f
(市场促销活动) 5 `- |" q0 p. i5 M& L
B: So what's gone wrong?
3 Q& C3 y+ |3 e3 P7 eM: Basically , we've had problems in production. It seems that scaling up production for a national launch has been much more difficult than expected. 5 {# E5 ] \0 `
原订的计划没有得到执行,这令Bill感到不太满意。但是他还是想先弄清楚问题出在哪里了,
/ v: [5 ] G8 h0 R, j6 ^3 \+ T3 @因此他问道: 3 Y8 W$ C6 [5 N7 i8 v; U4 f
what's gone wrong?(出什么问题了?)
+ p5 T1 b) \# |2 d& T8 f5 A. v' c% A+ ^ Michael的解释中有这么几个要点:
9 R( `4 I6 p, C0 e problems in production
; R. S0 C; s8 ~6 s (生产上有问题)
6 x, ~9 ]* l+ M9 D' i) ? scale up production (增加产量) ' U! J% n# ?+ K6 n- B, j$ s- }& y3 x8 u
scale up的意思就是increase to greater volume(增加、扩大);而launch表示的是"投放",national launch就表示"在全国投放",所以Michael的解释就是"在全国投放,需要增加产量,比预计的要困难"。
; x; i3 A6 t$ h( I 那么对于他的解释,老板又是怎么看的呢?在下一节课中,我们会继续听到老板Bill和Michael的对话,同时学习怎样条理清楚地向上司汇报工作情况。 |