hype [ haip ] (n.) exaggerated statements in advertising大肆宣传
( `3 c5 k: n& ^# W" }[例] We should not use hype in advertising to cheat our customers.
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9 g4 S+ S+ g! | Lidle money (n) money that is not circulated or invested and does not earn interest 闲置资金 ( w/ I o# R: q9 F8 F
; u( G- U0 D: u5 `, l/ V( pimage [ 5imidV ] (n.) view or opinion that people have about a company or product印象,形象
& j/ O: E" |; G- M[例] Corporate image is important to a company.
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# Y3 m9 B! ]8 e H2 p0 R* b2 qimpact [ 5impAkt ] (n.) a strong effect冲击
1 `3 \ a( ? }0 ^5 k[例] The ad had tremendous impact. 6 [* ^- X5 \8 N* t9 }8 l/ b
[同义词] collision d, q# p. s1 v
0 a3 V' _# O/ I0 \6 E5 ^implement [ 5implimEnt ] (v.) put into action执行
# r0 X& `$ `8 |) K1 X4 b! n8 \1 m" r[例] All the prevailing regulations should be implemented in our practice.
% z8 b' i" M1 w/ E' j% p. p[同义词] execute, carry out 7 G7 V( e2 q- b( [ J/ Y
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implementation [ 7implimen5teiFEn ] (n.) putting into action执行
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6 x' ^" R* c1 ^2 n6 V8 Aincentive [ in5sentiv ] (n.) something which motivates激励
/ P; D5 h: d( m6 M8 F- c[例] We need to offer incentives to people joining the company. / c3 u9 @% n) V: f; Y
[同义词] inducement, motivation
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2 G, t) z9 P( p |* x" lincome [ 5inkEm ] (n.) 1.wages and salary工资 ' o; U( S8 c. u2 v7 S/ c
[例] Employees expect their incomes to be maintained and carry on rising.
1 ]. a5 X# M+ q3 q0 ` 2.money received through operations or investment收入 # @# E" @8 Z7 D
9 a" Y" N+ s$ M3 F7 g( P8 Cearned income money earned through work劳动收入 & ^4 J5 n1 q9 B, u, F' u# ]
9 M- P. o1 D3 r9 }4 ^unearned income money received from investments 非劳动收入，投资收入 |
发表于 2012-8-14 19:12:39
