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[综合辅导] 2012国际商务师考试辅导:商务书信二十三

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发表于 2012-8-14 19:12:39 | 显示全部楼层 |阅读模式
Explaining a price increase  
- S& c( ?% q7 w1 gDear sirs,  
9 ]3 O5 |9 N$ b8 [3 WI enclose our new price list,which will come into effect from the end of this month.  0 j) H" q( @, Z/ `7 y3 n; g8 @

! o  `8 E4 H& L& |- gYou will see that we have increased our prices on most models. We have, however, refrained from doing so on some models of which we hold large stocks. We feel we should explain why we have increased our prices.  5 D  D8 ^8 h+ c: C

4 u$ b' Y+ I  F) pWe are paying 10% more for our raw materials than we were paying last year. Some of our subcontractors have raised their prices by as much as 15%.  , T- {2 N- T# f  B$ n* A9 Z
1 h2 u8 S! L/ D- W: ^4 T8 x3 w8 e
As you know ,we take great pride in our machines and are jealous of the reputation for quality and dependability which we have achieved over the last 40 years. We will not compromise that reputation because of rising costs. We have,therefore, decided to raise the price of some of our machines.  ' l6 `2 R% `9 B( G

) }2 C# l- `  iWe hope you will understand our position and look forward to your orders.  0 ~& p2 C- `8 Q" a8 ~+ Y. x
/ S. g  T& S+ S6 R3 I/ F
Yours faithfully,  
- Z' u8 _+ S- \6 `9 q  lAndrew Gray  % [/ G% t, w* Z, F/ C
Export Sales Manager    a0 Q4 o1 G1 _  O5 ^  C& B# c
===================================  9 U) E' B/ L# C
Explaining a price increase  5 g# `6 N( \- V8 ~
說明價格調整原因  
; e# O6 C/ C: ]( ?, s9 @Dear sirs,  
. {) V6 M. ]" Z# `. p3 f& q執事先生,  
, ~/ ]# a1 j( C$ x1 J4 W& }I enclose our new price list,which will come into effect from the end of this month.  
- u; A2 E" I$ Y2 o現僅附上本公司新價格表.新價格將於本月底生效.  . \& W6 l' k! x" i% k7 F( K. a$ [
You will see that we have increased our prices on most models. We have, however, refrained from doing so on some models of which we hold large stocks. We feel we should explain why we have increased our prices.  ! r. A% M+ k, G. C7 C
除了存貨充裕的商品外,其餘大部分貨品均已調長價格.  2 ?' C9 }  o* w
We are paying 10% more for our raw materials than we were paying last year. Some of our subcontractors have raised their prices by as much as 15%.  / G4 d) H: q$ U
是次調整原因是原材料價格長幅上漲10%,一些承包商的價格調升15%  
2 V, T5 J) A/ WAs you know ,we take great pride in our machines and are jealous of the reputation for quality and dependability which we have achieved over the last 40 years. We will not compromise that reputation because of rising costs. We have,therefore, decided to raise the price of some of our machines.  
2 |( _& b9 t4 g% x7 o; ?! z. L過去40年,本公司生產的機器品質優良、性能可靠.今為確保產品質量,唯有調整價格.  0 h1 e  W+ x, Z3 p/ `  A7 [' z
We hope you will understand our position and look forward to your orders.  7 Z. R9 O" {/ m( Z) `# P
上述情況,還望考慮.願能與貴公司保持緊密合作.  # P- ?( M  v3 }& _% Q) Y; ~, X; [1 v& t
; U* C. _7 ]3 m' `0 w* f. w
Yours faithfully,  
/ I0 ~2 C1 I0 ]. cAndrew Gray  
3 y5 U; [# l+ c3 t4 L; [Export Sales Manager  
( Q, s! M- P: w, L, m& {2 W銷售部經理
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 楼主| 发表于 2012-8-14 19:12:40 | 显示全部楼层

2012国际商务师考试辅导:商务书信二十三

===================================  
; B% H$ o  o' C5 Q+ VUseful phrases實用短語  / J) u- E1 J  C
1….will come into effect from the end of this month.  ' \" J" A3 g' l
…將於本月底生效  ; k+ j: u6 j( x) o! K2 O: D
2. We feel we should explain why we have increased our prices.  3 @) k9 I  W4 P& O2 O
是次調整原因是…  ; f& g3 e! v4 M" V: v3 i
3.We take great pride in our … are jealous of the reputation for quality and dependability which we have achieved.  / ?; S# O" f- I- b0 R; z- p1 N. A
本公司生產的機器品質優良、性能可靠.  
& v) \  X- S, N+ X4.We hope you will understand our position.  ( ^' C: L' r' {
上述情況,還望考慮.  3 |/ ~7 ?* B) N0 r
========================================  
3 I: k3 r# R: A/ [Notes段意解說  
$ l7 y6 T  R9 g1.Refer to the enclosures.  1 m7 y. H9 [( a8 m
提及附件.  
9 {( [4 J& U9 M, r% ^+ p4 m2.Discuss the price list.  
* a" L2 M: K) L! x4 D指出價格調整範圍.    O# x0 o8 X/ m. z; S4 f
3.Give the reason for the price increase  , E, F/ ]$ W7 `) f; M
舉出漲價理由.  3 i% H) T8 L, l
4.Stress that quality and reliability will be maintained.  
% W/ a' n+ g" v' p) n) g7 A" _- E0 m強調貨品保持質量,值得信賴.  
/ y, U2 |* f+ u5.Appeal to the client for understanding and ask for orders.  
4 t! j0 g; x4 E7 N% h' B9 f6 b: P8 t請求客戶理解,並保持合作.  8 X  e, ^2 D' J9 Y& J  t7 B, W( ?3 @
===========================================  
1 Q: `% M' a( x4 x+ \. GAlternative phrases替代用語  
7 T  G# {8 a0 S4 ]I enclose our new price list,which will come into effect from the end of this month.  4 [% b4 z* F6 M$ k! l
(…that will apply from…)  
. Q. Q. S% M! n1 o, EYou will see that we have increased our prices on most models. We have, however, refrained from doing so on some models of which we hold large stocks. We feel we should explain why we have increased our prices.  
3 B, b2 o  @3 D9 t  Y4 Q+ V- `(We have not done so on some models because we hold large stocks)  
( n0 K3 G' _8 c( @7 E1 sWe are paying 10% more for our raw materials than we were paying last year. Some of our subcontractors have raised their prices by as much as 15%.  : n( h* ~- y! S  z7 [

1 D: X8 c1 H( V9 |$ r: d. jAs you know ,we take great pride in our machines and are jealous of the reputation for quality and dependability which we have achieved over the last 40 years. We will not compromise that reputation because of rising costs. We have,therefore, decided to raise the price of some of our machines.  
# |/ a: b# P/ R& G(We will not jeopardize…)  
! Q1 t* B- z2 Q+ p% }7 H6 Z" ?  nWe hope you will understand our position and look forward to your orders.  % a) {0 B- _* z
===========================================  
2 E+ p6 K1 _# a0 O( q7 EComments 評注  
( N# l: I7 _, g4 Q0 n+ D$ r6 hThe letter gives valid reasons for the increases and stresses the quality of the products.  4 }* r; v4 u: j4 w: J
本信說明價格調整原因,強調保持質量,令客戶安心.
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