人邮版第三辑真题TEST 1 READING PART 5
9 `/ W @4 }4 |$ q9 o. x# h, K- jConsumer Behaviour
( F; A F, o* ] l0The consumer is the focus of all retail business and it is important to appreciate how
& e5 ?1 f3 j8 F00consumers are influenced in their buying decisions. Most of consumers, before making a7 k6 F5 n8 H5 F+ v& P2 a
34purchase, gather information and evaluate with the alternatives, but the extent to which
! Z9 A, U: K5 M( W8 H- o35they look for information depends on the type of purchase. For example, in the case of6 _0 s: I+ t @0 C2 K6 t$ a% \
36routine grocery purchases most consumers respond to automatically. However, for/ h4 u2 e. {, l* d" g
37purchases where the risk of making the wrong decision is greater, like buying a new9 O- u. R- I w3 v8 G' V
38car, so the search for information is more important. The decision to purchase is never a
! T! w% C4 y5 \7 R7 \39single decision but a number of these separate decisions, and at any time during this
/ P1 k+ Q: W* y+ r; l' m40process, consumers can change their minds about and choose an alternative route. For0 W9 ^/ \+ p$ \' r- e
41example, although a consumer may have decided where to buy a product only to realise/ c8 E1 f1 c; w4 f2 |" \' M/ \8 p5 z
42at the last moment that this is, in fact, having the wrong choice. The price in the store may+ E7 B' a4 V4 g4 t1 |" V( I
43be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit$ g& m T2 K5 R( [3 b$ G8 |
44facilities and efficient staff all lead to a too positive impression, so retailers should
' P' W8 z2 k; N) }$ J6 @45remember how difficulties in these areas that can affect a sale or even lose a customer permanently.
, w! j7 C% ]7 Y& z4 X《Consumer Behaviour》,消费者行为。文章分析了一些影响消费者行为的因素。
: e# i+ G. U* y5 J34题,evaluate是及物动词,后面直接接宾语。evaluate the alternatives,评估替代的选择。with多余。
% u1 E1 A+ p' I8 L3 [; h: i35题,正确的
+ V" X ?) A$ h: l) `" v36题,如果是respond to,后面应该要接宾语,而这里的respond to后面的是副词,所以直接用respond表示反应,to是多余的。+ I' i+ e/ o! H: W5 R
37题,正确的
' g) W: r& l7 Y1 C38题,这里并没有因果关系。完整的句子是这样的:for purchases where the risk of making the wrong decision is greater,(so)the search for information is more important.意思风险越大,收集信息越重要。so是多余的。# q9 p- \( J# v( B7 Z
39题,separate decision是和前面的single decision相对应说的,并没有特别指代,所以代词these在这里是多余的。
- a, M# M+ j% b& ?8 _- u& c40题,change their minds,改变他们的注意,about多余。
Q0 r9 i* g$ u: @41题,这个句子并没有转折的意思,完整的是a consumer may have decided where to buy a product only to realize at the last moment that this is the wrong decision。连词although是多余的。
( L# L% _1 o3 a, n _- c3 Y, C: M42题,从上面的完整句子可以看出,已经有了谓语is,having是多余的。% X1 F, Z0 K- q+ F8 [! m0 _$ {" @
43题,正确的。! A N9 h S: k1 i7 M7 [
44题,too是副词,后面不能跟着来修饰名词,只能是too positive。而从这里的句子的意思来看,是说好的设备和高效率的员工可以带来一个好的印象。所以too是多余的。
5 s: c6 @# g. T3 M45题,that引导从句。而这个句子主谓宾很齐全,that前面是主语,affect是谓语,后面是宾语,不是从句,所以that多余。 |