历年BEC商务英语中级考试真题（50）

会计考友

Consumer Behaviour
& O6 @" _$ u, C9 n: x8 a　　0 The consumer is the focus of all retail business and it is important to appreciate how
　　00 consumers are influenced in their buying decisions. Most of consumers, before making a
　　34 purchase, gather information and evaluate with the alternatives, but the extent to which
1 X% F( r# k6 A% J0 t3 i　　35 they look for information depends on the type of purchase. For example, in the case of
* J5 h% H3 a. G" I0 S　　36 routine grocery purchases most consumers respond to automatically. However, for
/ U* {: T* M3 F- p& n　　37 purchases where the risk of making the wrong decision is greater, like buying a new
6 b( k' i' z9 R  j　　38 car, so the search for information is more important. The decision to purchase is never a wｗw.ExamＷ.CoM
' F0 \& Q  z' @1 U+ t　　39 single decision but a number of these separate decisions, and at any time during this
+ Y2 J" s: k; d3 s9 E: [  v　　40 process, consumers can change their minds about and choose an alternative route. For
　　41 example, although a consumer may have decided where to buy a product only to realise
　　42 at the last moment that this is, in fact, having the wrong choice. The price in the store may
# D% A) F/ j  w4 w7 m) ?5 C　　43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit
" i, B: ^% ^) j3 F$ ~　　44 facilities and efficient staff all lead to a too positive impression, so retailers should
, k# \+ t' G" q- H+ M　　45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.

会计考友

《Consumer Behaviour》，消费者行为。文章分析了一些影响消费者行为的因素。
　　34题，evaluate是及物动词，后面直接接宾语。evaluate the alternatives，评估替代的选择。with多余。
" H/ \7 ?; h) t9 a2 s8 G　　35题，正确的
　　36题，如果是respond to，后面应该要接宾语，而这里的respond to后面的是副词，所以直接用respond表示反应，to是多余的。
' T! z) t" c- K: W( |　　37题，正确的
　　38题，这里并没有因果关系。完整的句子是这样的：for purchases where the risk of making the wrong decision is greater,(so)the search for information is more important.意思风险越大，收集信息越重要。so是多余的。
; ]1 W* m; {4 A  V/ X9 t　　39题，separate decision是和前面的single decision相对应说的，并没有特别指代，所以代词these在这里是多余的。
　　40题，change their minds，改变他们的注意，about多余。
　　41题，这个句子并没有转折的意思，完整的是a consumer may have decided where to buy a product only to realize at the last moment that this is the wrong decision。连词although是多余的。
　　42题，从上面的完整句子可以看出，已经有了谓语is，having是多余的。
　　43题，正确的。
7 s- o0 z# F: n( N7 Y7 m9 p9 q　　44题，too是副词，后面不能跟着来修饰名词，只能是too positive。而从这里的句子的意思来看，是说好的设备和高效率的员工可以带来一个好的印象。所以too是多余的。
: I  J% G" Y, H! }5 j　　45题，that引导从句。而这个句子主谓宾很齐全，that前面是主语，affect是谓语，后面是宾语，不是从句，所以that多余。