PART TWO
$ E5 p2 S" D D# w4 E6 uQuestions 13-22 w: \6 F& w& k9 i$ {& A0 I' E
Section One3 D: Z" R0 Z1 @! y+ C: r. N1 v. M
Questions 13-17
1 t' q. b7 b# w; M. You will hear five short pieces.
0 R) p4 M" \5 _% g: y! b. For each piece decide who is talking.( U! {7 e# i# O# M; i
. Write one letter(A-H)next to the number of the piece.$ l8 b# d9 t' r# @
. You will hear the five pieces twice." X. S, H" z8 o$ ?+ X
13. . . . . . . . . . . . . . . . . .) b/ a# V" A5 W+ {) w2 p0 k
14. . . . . . . . . . . . . . . . . .5 s3 G& ^' s4 Z- Y" Z
15. . . . . . . . . . . . . . . . . .4 @) f) P4 i: z' a; s
16. . . . . . . . . . . . . . . . . .
* r1 s7 G. e |17. . . . . . . . . . . . . . . . . .: E7 x7 f' i% ~: z* P; |+ V
A a dentist& `; o# `. V5 o+ N9 u% W& @
B a customer
( G) y& r3 Y sC a policeman1 R3 X- f* a: c* c9 h5 t
D a mechanic5 `$ B+ m @$ W* ?( u p( a
E a salesman7 _2 N' f$ T6 l9 [# ~4 x
F a plumber4 c6 D! [9 w; P$ J. o2 ^
G a doctor3 D& ^! `' Y h3 J: B: S) B
H a manager$ w8 y# @4 {. ^1 ^! y1 O% S! A
Section Two
$ B0 u0 H( s- A+ dQuestions 18-22
; S9 ^7 V% V% t4 Y. You will hear another five short pieces.
" i* J' S" u1 ?8 [9 f2 u1 K* q. For each piece decide where the speaker is.: R( K' T5 K8 h" \- \
. Write one letter(A-H)next to the number of the piece.' K9 E2 Y1 _) [8 b8 S& W- h
. You will hear the five pieces twice.( C6 I5 O c7 f% d6 @6 ]
18. . . . . . . . . . . . . . . . . .
, e, H7 u6 N/ L. n9 O+ B$ d" t19. . . . . . . . . . . . . . . . . .
9 C8 w5 r" g) o2 Y2 e, ?: V20. . . . . . . . . . .. . . . . . . .; c1 |8 M1 b0 e4 t
21 . . . . . . . . . . . . . . . . . .
4 h1 p9 e; B8 ^22. . . . . . . . . . . . . . . . . .. s& v8 x) U4 K* ~' O( W
Places/ k6 q$ [# `9 Q% J/ A
A at the dentist's! C/ j- Y) ] I1 f% ^, e- J
B at the drugstore; v8 L# A4 H3 t! F
C at the grocery store
% G S+ m) ~5 ZD at the oil station
$ w+ T. I V8 vE at the parking lot: k2 s. h. k! P0 S4 Z
F at the restaurant8 j2 R4 o& t( Q
G at the pub- `, `! O& {2 c- I
H at the supermarket" z. v4 z4 Q z, h" C% D4 a
PART THREE% L! h0 m& M0 b. Y- H# r+ n) V
Questions 23-30
1 v* O5 s, R' x/ N& A3 U. You will hear the conversation between a sociologist and a retailer. They talk about what is
( J; d4 M5 _7 ^! X( F+ rgoing to influence the life style and how the life style will affect the purchasing process.# P0 Q% h6 q' l) T$ `4 E ~: j
. You have to complete the sentences (23- 30) by choosing the correct ending.3 e5 j. g4 f, N. l& T% ?
. Mark one letter(A ,B or C).' d+ V- B9 z" y) ~# m0 Z" J. ?
23. AIO refers to- H! l1 \1 C) B8 B+ o
A actions, involvement and options.6 h* R# O$ u5 H( f* l! k
B activities, interests and opinions.+ P; z8 S/ S6 { ]; O' a/ q
C advertising ,impact and opportunities.! t: j' C1 w U5 s) b3 g/ I. i
24. Another name for AIO measurement is* W8 D* U* r m, g, C. a
A psychographics .! y+ x+ y. z! N+ w3 L
B demographics .
' T. s5 b; N3 h6 L& ~! JC statistics .
& m. V: g- w- x25. According to the author ,the most important social factor in purchasing process is |/ L: b5 H& q& F4 I- l
A reference groups.
) T: g" _* f$ J8 y% }B social classes.
) e+ ?8 k$ U5 d- ~2 zC culture.
1 j' G$ W. T, m4 m! z" n+ A) U% Q26. If you are running an upper level fur store ,you'd better attract your customers by7 b, [9 `1 J' g+ n! W: _2 b
A lowering prices.
- c) o9 E; Y) A2 \4 M* i/ }6 AB mass advertising.( S7 D/ y* |) c8 r2 n6 f- t
C improving the product packaging.. a. \" Q; N+ I: {/ t) N2 ?
27. Sometimes, the reference groups have the most impact on the purchasing process ,so
5 i* i" ]# b: d, W) ]a retailer must pay much attention to the reference groups composed by
; j( v3 R3 R9 CA family members.
' _% m5 r7 h; {0 ^0 d3 g* S1 _B suburbanites .. W2 N$ q; [: I4 k# c; w i1 A: f
C city dwellers. s2 [2 [3 a' B2 {' ~$ W% B/ A
28. For the customer with much self-confidence ,the purchasing process is7 c1 o% P) |; q
A endless.
; K% V2 f3 \" n6 d7 eB long.
" g1 a8 j1 X2 |" Z& k1 D7 T6 NC short.
4 Q& @1 X5 D) Z! j7 }2 _; T" g/ P) J29. When the consumer thinks of alternatives and makes a final decision, the most) K0 i" f3 x2 S% j: H
important individual factor will be) L! K; e% t' g: h
A personalities.& d+ n7 F! h1 G8 c
B motives. .+ c7 x3 I7 \3 t0 C' G2 n
C performance.$ b! j4 n; ], I1 ~, S
30. One of the individual dimensions of lifestyle mentioned by the socialgyist is; C5 l, s7 q+ A+ T4 Z: E" H( Y/ A" d
A performance.
2 t. {7 l1 N2 QB interests.) c/ {9 O9 e! d: e1 j& L
C class consciousness.
# G4 O6 ^& J4 ], P3 e# y, i" T" C参考答案：7 ?. B# ?, y- H: m+ ~) P! R
1. NO 21 2. 72188155 3. 256KB
" t/ Q5 q: T8 K6 j& I4. 3 5. Parker 6. heart
9 `5 `! O0 G4 i8 l' ]3 C( ?7. April 8. 9:30am 9. motorized
- [! j2 z& V0 j% b10. 2 11 . Green . 12. 1203
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16. G 17. E 18. D
j# D1 n3 r! G. r19. B 20. C 21. F
, P# ]% U+ I, g! A22. H 23. B 24. A
: @; h- E4 `( s6 b4 T; t25. C 26. B . 27. A
& y+ V8 o5 Q1 b& o28. C 29. B 30. A |
发表于 2012-8-14 19:26:31
