Book value 账面价值（反映在账簿上的资产值）( h4 _" Z5 ^0 {
e.g. The old photocopier is still useful, although its book value is almost nothing.
' e( v t3 k- z' v9 t) N3 O& B1 p Boring and repetitive 单调重复的# V+ U8 r, w- s0 \6 K! O& i+ x
e.g. In general, the computer serves best in doing all the jobs which are boring and repetitive, such as producing invoices and statements. L- r3 }* {) P: d/ t- y# f3 A/ P
Bottom-end of the market 低端市场
7 b4 Q' L: B1 |; k' B8 Y e.g. A large computer hardware retailer positioned itself at the bottom-end of the market by undercutting all its competitors.
" @3 ^8 Q, u) [) f# w Bottom line 账本底线，盈亏一览结算线
8 \: x+ M5 a' m e.g. You run millions of dollars through all that and you come out with nothing on the bottom line.
/ Z8 H5 M2 _' L. O# L# R e.g. we never lost sight of the bottom line.
3 P+ B5 `- w2 {7 k# x5 x0 e Bounce （电子邮件）弹回，退回 R" Z2 A; I' d8 ^4 k% b
Bounce message （电子邮件器给发信人的）退件通知
# n) I3 ^0 C2 |: n% R7 s: k Bounced cheque 拒付支票
4 C5 D4 x5 T6 ^7 o6 y9 Q- a9 k e.g. Charges can be very high for bounced cheque, and administration fees are charged each time the debt increases.
& @: Y& l0 q/ c- P+ Q3 L) L" i) t1 `0 F" [ Boundaryless marketing 无界营销
. j& R% k9 C# g- D/ m! g" H e.g. The notion of boundaryless marketing was fist used by Jack Welch, chairperson and CEO of General Electric., r. B Z1 n1 c! K7 v7 @8 J
Bourse 证券交易所，证券市场
8 N+ C$ l! w% }# u" D e.g. Shares at China’s two bourses fell nearly 20 percent, although a few so-called WTO plays, such as Tianjin Port, still held retail interest
0 R# f6 C. s r, s0 n4 g 之前那个解释没经过大脑，请忽略
) C' s, X$ @8 i. |5 _ e.g. shares at china’s two bourses fell nearly 20 percent, although a few so-called wto plays, such as tianjin port, still held retail interest.! g" \% X' O7 Z% ^
中国两大证券交易市场股票下跌近一成,但一些象"天津港"之类的"世贸股"仍受股民青睐.0 C' D0 @$ }: K8 N
retail adj. original meaning is 零售的. 引申一下, 股市里,以零售的,零散的形式购买的,只有中小股民了box file 文件盒( ~8 [1 P H: O* p9 H- Y9 r: l- A+ y
eg: The invoice is in the box file marked "invoice".这张发票在标明‘发票’的文件盒里7 l/ e" N1 o. t: i( p$ f! y
brainstorming 集思广益
, x3 I1 z; ?$ o4 e eg: Brainstorming can produce a lot of ideas very quickly .
. v; G$ s" }# v; y0 }* L. e. q 通过大家自由讨论可以迅速收集多种意见' ]- Y. `0 k2 n) Z( H
brainstorming session 集体讨论会) ~) B& Q& i1 l4 S) f
eg: 1. We're holding a brainstroming session on our new product next Tuesday.
* H+ T9 q0 |" g; D; l3 n( s* P, K 下周二召开集体讨论会，研究我们的新产品
3 z2 }* d/ h* M" l8 _ 2. A brainstorming session between the managing director, the marketing director and their accountant produced a new name for the company.1 U6 _" M4 b' w$ d
在一次由总经理，营销主管及公司会计师参加的三人集体讨论会上，公司有了新名称
1 |, H+ |' }1 Z1 \1 _ branch office 分公司
. V/ y% E: X8 S/ H# r D- Y eg: A decision must be made about whether the branch office is to hold stock or not.! e7 a* w8 x$ ?' Z6 s
必须作出决策是否让分公司持有股份! O2 R6 Y# G* I9 a- F1 l
branch out 拓展业务: q' y( Z% N5 S0 w( D% @! J7 U- z
eg: They are branching out to locations around the world.
% b+ E( l/ p* W; t% f# @ 他们正在世界各地迅速拓展业务 |
发表于 2012-8-14 19:47:01
楼主