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[BEC高级] BEC考试辅导:2011年商务英语(高级)难词解析汇编(7)

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发表于 2012-8-14 19:47:01 | 显示全部楼层 |阅读模式
  Book value 账面价值(反映在账簿上的资产值)2 q# T- j- a2 M1 E# ^
  e.g. The old photocopier is still useful, although its book value is almost nothing., G' V  L; w7 L
  Boring and repetitive 单调重复的$ n' _% O# a+ z* z! Z
  e.g. In general, the computer serves best in doing all the jobs which are boring and repetitive, such as producing invoices and statements.
" ?. Q& O' H' n3 I8 \6 B" d  Bottom-end of the market 低端市场
4 ?% q" n. ~0 l# T) A  e.g. A large computer hardware retailer positioned itself at the bottom-end of the market by undercutting all its competitors.
* o& n2 R9 x6 {- M0 k, j/ z: j, q  Bottom line 账本底线,盈亏一览结算线7 i0 X" [* q, {3 o$ Y) x, Y
  e.g. You run millions of dollars through all that and you come out with nothing on the bottom line.
* ~# |2 }; F; y& F* }+ P8 [" A  e.g. we never lost sight of the bottom line.
6 Q5 T' W3 R. E  Bounce (电子邮件)弹回,退回
  e. y, j/ t: b0 A& x* o  Bounce message (电子邮件器给发信人的)退件通知
7 B7 y3 o" U0 O1 C6 V8 \; b  Bounced cheque 拒付支票
% z# ~( S, g: W3 j. H( c4 M  e.g. Charges can be very high for bounced cheque, and administration fees are charged each time the debt increases.7 _: Q1 I0 W% v( {& L/ R
  Boundaryless marketing 无界营销
. o* k# ]8 t  p4 A  e.g. The notion of boundaryless marketing was fist used by Jack Welch, chairperson and CEO of General Electric.
/ V) G8 W$ p! ^3 ^0 K  Bourse 证券交易所,证券市场# o0 L: w# I4 f4 b- H
  e.g. Shares at China’s two bourses fell nearly 20 percent, although a few so-called WTO plays, such as Tianjin Port, still held retail interest* T6 X7 ~& P6 `+ h* x9 d
  之前那个解释没经过大脑,请忽略
9 s6 N. V8 e0 F  e.g. shares at china’s two bourses fell nearly 20 percent, although a few so-called wto plays, such as tianjin port, still held retail interest.1 E7 v2 {+ ~/ ]" g5 V3 |0 L
  中国两大证券交易市场股票下跌近一成,但一些象"天津港"之类的"世贸股"仍受股民青睐.1 e2 G3 A0 N( l& s3 m* X1 F
  retail adj.  original meaning is 零售的.  引申一下, 股市里,以零售的,零散的形式购买的,只有中小股民了box file 文件盒" p- T3 K+ m( S5 e  Z' K
  eg: The invoice is in the box file marked "invoice".这张发票在标明‘发票’的文件盒里8 Q5 W. f, u* y1 q1 y, [
  brainstorming  集思广益
& D" ?. W9 ?3 J5 o9 I, d& Q  eg: Brainstorming can produce a lot of ideas very quickly .) ]8 ^* a' @) M3 J3 g0 M
  通过大家自由讨论可以迅速收集多种意见
! r" V& q9 p+ W, c  brainstorming session 集体讨论会9 G( a9 Y- S! T$ a
  eg: 1. We're holding a brainstroming session on our new product next Tuesday.4 ?/ c4 R+ n& |% s
  下周二召开集体讨论会,研究我们的新产品0 {2 F* O; }5 K; Y  `, w% M, G
  2. A brainstorming session between the managing director, the marketing director and their accountant produced a new name for the company.; @, h3 j) G4 V
  在一次由总经理,营销主管及公司会计师参加的三人集体讨论会上,公司有了新名称
! ]9 a5 P& O/ \  branch office 分公司
. B; E) _( n1 u$ D0 ^: e  eg: A decision must be made about whether the branch office is to hold stock or not.5 l, w# T/ f: E. Q0 {$ I) O
  必须作出决策是否让分公司持有股份
3 z! X0 h2 y% o; B- w! d! j  branch out 拓展业务
+ H6 q* r# {+ \" B. Q" R/ e# y  eg: They are branching out to locations around the world.
2 R0 K- X" @; o  他们正在世界各地迅速拓展业务
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 楼主| 发表于 2012-8-14 19:47:02 | 显示全部楼层

BEC考试辅导:2011年商务英语(高级)难词解析汇编(7)

  brand preference
: V& G& L6 J( I. [# g. x  eg: We're collecting information about people's brand preferences for the study of different kinds of food products.
; Z0 T1 W$ z( e5 k$ v) m  brandstretching5 I( Y' J7 R' s
  eg: They are stretching their brands into new markets .1 u/ e+ R" ?8 j6 b( j
  bridging loan
7 Y- Z) h6 H' z2 Z  eg: If you want to buy something quickly you can borrow  money on your assets by taking out a bridging loan. You pay back the loan after you sell some assets.
! j$ y( F5 A! N! N# n3 U7 I" g! F  briefcase
0 _) E6 ~) O# Q% c. W  briefing
& q8 i& w2 P3 s, e  eg: We usually hold our weekly sales briefings on Friday morning( f8 J0 p4 W. x$ ^' {! W6 E9 _
  1. bright collor 亮领,成功职业人士3 s  l+ g9 Y8 w+ F: P
  2. brochure
9 e3 k( |0 c# U8 D4 f  a. They provide free travel brochures# ^9 {" @7 `( Q1 z8 C
  他们免费提供旅游小册子6 n. a0 |) e8 t/ N
  b. All holidays described in our brochure are advertised by us in good faith and every care is taken to ensure their accuracy.5 [1 V8 ^) E/ s7 _; }
  小册子中所宣传的均为我们诚意推广的度假计划,我们尽量保证内容准确无误.$ a! L6 T" h; l! i
  3. broken lot 零星散股
: H- c7 T  G1 J/ h6 E2 M; ^  4. broker
! n% w& q+ a, ]# `7 H8 W1 q9 O  The broker will tell you which policy he or she thinks you should take out.# N2 j0 W3 D) s, H- Q, }! a1 v( z& V/ r
  经纪人会告诉你应该办理哪种保险- j! I: u0 @+ p, f4 h
  5. broker's commission: C$ {; {: E+ B7 N3 X, @# N
  To deal in shares on the Internet incurs none of the regular broker's commission and investors can therefore easily afford to buy and sell shares more regularly.
7 J; ]& |1 _) C# u8 Y' }  在网上进行股票交易无须按常规付经纪人佣金,从而使投资者得以更为长期轻松地买卖股票; X) \% I  l7 I0 a
  6. brokerage fee, }; c0 Z! B+ I0 c) R# u
  One reliable way of managing investments is through a broker, who charges a brokerage fee in the form of a percentage of the money invested.8 j* Z( i4 m" a6 X  U. m
  投资理财的一个可靠的途径是通过经纪人办理,他们按投资额的某个百分比收取佣金
  S4 ?: z3 t% p9 M  bulletin
" A$ g- m6 Y1 p& o4 v6 F7 I7 Y* ~  The Internet is very flexible and allows companis to update their news bulletins very
# {4 X  d, S8 e( i6 k' P; V  quickly.' z, \( d6 ^0 ]# }* x* E
  bulletin board0 X6 H( }0 ~. I" w- y
  America Online is home to hundreds of electronic bulletin boards.</p>
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