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[BEC中级] 2011年商务英语考试:中级口语考前要点回顾(2)

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发表于 2012-8-14 19:56:54 | 显示全部楼层 |阅读模式
会议的好处 反馈$ u3 _, R9 I: @, z
The function of timely feedbacks can not be ignored. It is necessary for a team to collect its members' frequent feedbacks by having regular meetings,which can provide chances to solve the problems and correct the mistakes in time.
+ l7 T( ]8 E" _* P8 D0 N* hPricing policies 价格策略
! B3 S; k7 |, j$ G4 d7 aThe most important thing to consider is price policies.All consumers would like to go for a higher quality and less expensive products. Correct pricing policies can capture a large number of consumers in a short period of time,especially for newly established businesses.
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% w1 [8 O* F- c6 D" f5 ~1 @# [Competitor's prices 定价时注意竞争对手的价格( J. H: W$ ^3 w7 H' }' e) j
Once a new product put into market,it will incredibly face the competition from rivals,the price war sometimes can be fierce and crude.if you fix the price higher than your rivals without higher quality of service,you may soon find yourself at disadvantage.
6 B8 C" Q: Q3 z' _) n$ I广告的好处/ S3 m/ g- u9 r& y
Advertising through different media can cover nearly every corner in the world.through proper advertisement,a company can manage to introduce the advantages of their products comparing to their rivals,and therefore convince the consumers that their products would be the best choice.( j0 u( p/ b. ]0 @/ z0 P8 E: R0 D' }
Market research 市场调研
. p9 a$ ^: t$ |9 ?. [) DThrough market research,we can collect information about what people buy and why,it is always the first step before the company gets into the market.
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