2012年商务英语中级口语必备知识（5）

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2012年商务英语中级口语必备知识（5）
1 z1 [/ Q  e1 T. p, x" l: F* vocabulary
　　* textbook
　　《 Pass Cambridge Vantage 》
　　Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的商务专题。下面以 Brand power 举例说明：
% z6 h9 J# {0 n6 c  J2 s' X' K　　1 . 掌握商务词汇短语
, a) x* i" Y- U/ l7 C　　E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand
　　E.g. brand image/leader/loyalty/name/power/stretching
　　2 . 掌握相关商务知识
　　E.g. Explain why you brought one of the products.
　　strong sense of brand loyalty
　　reasonable price
　　good after-sales service
　　reliability of the product
　　good and consistent quality
　　user-friendly design
: }  ~% P- v, @* ^' W" `$ e1 O　　good value for money
% F% `; i5 o, O6 Z+ P　　in style
. r2 N1 Y- P, [! a* ?! N　　3 . 掌握相关背景知识
5 l+ n2 v7 ]2 a+ I$ r4 g　　Tesco, J Sainsbury, Asda
7 }6 Z% o; K5 M* v* U2 J　　《 Working in English 》
　　* mock exam papers: 9 sets
　　ⅷ 、 Register for BV
8 Q( h! D3 T% `3 {7 g2 ~1 m　　ⅸ 、 Business Research
6 R9 [6 S* x8 V. k　　Answering business studies question
　　Business Studies is a skills based subject which tests students' ability to use their knowledge. There are four basic skills:
　　Level One Description/Identification
$ [! F/ D7 u' b! N  J4 a　　Level Two Explanation
　　Level Three Analysis
9 V, T! D9 V) G1 x- a& }　　Level Four Evaluation外语学习网
8 X+ ~# D$ j1 [' z% t) n) U$ R　　To gain the highest grades, candidates must show evidence of the higher skills
　　Key types of questions Responses should:
　　Identify/state/describe.. make a point
　　Explain/outline… make a point and develop it
& r6 s/ R+ N* U( r0 m　　Discuss… present two sides of the debate
　　Examine/assess/analyse.. make a point and develop fully with some question of it
　　Critically assess/to what extent… explain both sides and evaluate