2012年商务英语中级口语必备知识（5）
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* textbook
# l- Y5 X, C) n2 s7 S E 《 Pass Cambridge Vantage 》/ X( }" N/ C* I0 O. x F X
Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的商务专题。下面以 Brand power 举例说明：
- Q, U7 Y* `6 Q( M, K: O7 ~& R3 W 1 . 掌握商务词汇短语5 b0 K0 G8 C9 [( b7 B: {
E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand
9 U5 i5 p+ w, c+ a# i: g9 m. u E.g. brand image/leader/loyalty/name/power/stretching6 _: Y. h& Z. Z$ D
2 . 掌握相关商务知识
0 H6 G, K' g8 n6 ` E.g. Explain why you brought one of the products.
( L% \9 `+ G. M* V! `6 z3 x strong sense of brand loyalty3 u+ h* H4 L7 f% t- z4 r+ T3 }
reasonable price2 Q! C5 m9 \; s7 H& W; A$ y# {# u7 L4 I+ N
good after-sales service
/ t& F1 f, l* Y/ R+ Z reliability of the product- M. ^ D; e9 Z5 L3 ~! Z
good and consistent quality# G# p* \, }4 ]: U8 Z% F
user-friendly design
1 n* H3 y* K7 e2 x- }3 V good value for money
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3 . 掌握相关背景知识0 e) p# x% m& b
Tesco, J Sainsbury, Asda
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ⅷ 、 Register for BV
. h( x/ E! {% M( E5 W ⅸ 、 Business Research
7 j3 `7 j8 s. T }1 @$ [* @ Answering business studies question( O! V7 h [5 C8 C3 O, {$ B: _) i
Business Studies is a skills based subject which tests students' ability to use their knowledge. There are four basic skills:
2 y# T1 S6 c* u2 a; y Level One Description/Identification, Z5 ~3 I G) _: `
Level Two Explanation8 y8 p7 w4 H$ y, r- h
Level Three Analysis* T( m: u& w! H/ N, n+ }
Level Four Evaluation外语学习网
/ p. @& y0 h7 W5 D9 Q To gain the highest grades, candidates must show evidence of the higher skills
2 j! ]& a! }, o. u Key types of questions Responses should: k2 @0 }0 D- q% R/ Q- w# }" E: \, P
Identify/state/describe.. make a point3 d F% Y n- E7 w# D
Explain/outline… make a point and develop it/ I7 m8 ?/ |% I; x1 L
Discuss… present two sides of the debate
; W- T% P! S( k/ t0 Z# n8 @ Examine/assess/analyse.. make a point and develop fully with some question of it
& `0 j7 c7 _# t; `: _. F* N/ K% R Critically assess/to what extent… explain both sides and evaluate |
发表于 2012-8-14 19:56:54
