商务英语考试：BEC中级口语精选讲义一

会计考友

　　ⅰ 、 Why take BEC exams?
　　strong growth
　　rigorous quality control
　　wide suitability
　　wide business context
　　value for study and business career
　　international recognition for work and study
6 P% j* ]% }5 o* T8 u6 d　　ⅱ 、 What is International Business English? 什么是国际商务英语?
& P$ F) u/ o% {( h4 {. X. K　　国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。
( i: T  T7 H9 ~; v　　由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。
5 [1 b9 a+ Q2 S　　ⅲ 、 How to learn International Business English? 怎样学习国际商务英语?
　　掌握一定的商务英语词汇、短语和句型。
　　(1) 词汇方面
8 V: o/ D" M* q, {　　commercial
  p% @. l1 n; m" c3 ~3 H　　e.g. The TV show was interrupted by too many commercials.
　　prospect
　　e.g. He called on some prospects but failed to make a sale.
, @& X1 V1 B5 {% O9 f3 H6 M　　make
. g, j3 b: P. w# |5 e0 E　　e.g. These products are of Chinese make.
　　The factory manufactured five makes of tractors.
- C; y; }2 g7 Y0 I& r4 s2 }　　(2) 短语方面
4 g; \8 R$ e0 O/ i7 g- B! p( P: E9 @　　soft selling hard selling
　　Some sales people adopt a direct ‘hard sell' approach, while others use a more indirect ‘soft sell' approach.
　　have a bad year
　　The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
　　break into/penetrate the market
8 _. l$ q4 S+ J4 _4 x  E　　There is chance that we'll manage to break into the UK market
& E0 p# i7 t4 z4 Y: }9 a* B　　(3) 句型方面
　　I am writing to you concerning… You can't miss it. I can't agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that's true, but on the other hand… That's exactly what I think. Maybe, but don't you think…? You are wanted on the phone. As requested, we enclose for your attention…中华考试网
. K: l4 d* [! @* d% V: C; O　　(4) 旧词 “ 新义 “
　　honour
　　e.g, All credit cards honoured here. The bank honoured this cheque.
　　cover
　　e.g. I have got myself covered against fire.
　　royalty
% n- O) o9 ?( Y' z% E/ Z2 r　　e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.
7 p, Z8 m+ x8 n; s) q　　(5) 同义词、近义词、相似词的辨析。
　　1) chairman, president, CEO, Managing Director, General Manager.
* u- s, B0 F) A6 q　　2) dealer, merchant, trader, businessman, distributor.
6 v" p7 _. f# m$ @3 x9 C　　3) deputy, vice-, associate, assistant.
　　4) discharge, unload, land
　　5) discount, reduction, rebate, allowance.
" W8 q! B) U8 o( t( A　　* 熟悉世界贸易组织。
8 m* ?# D" H$ I; e0 W- ?　　* 熟悉国际商务英语有关行业的基本术语及其内涵意义。
5 z& u7 o/ w* @, C, z　　* 学习国际商务常识，略知相关专业知识。
4 s6 `0 Y3 V) S9 h0 \　　* 密切了解国际商务最新动态。