商务英语考试：BEC中级口语精选讲义一

会计考友

　　ⅰ 、 Why take BEC exams?
　　strong growth
　　rigorous quality control
　　wide suitability
　　wide business context
　　value for study and business career
0 b- _$ f8 t1 u$ C) s6 R　　international recognition for work and study
　　ⅱ 、 What is International Business English? 什么是国际商务英语?
; R/ T4 k5 s& o　　国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。
/ O  F  E# l; f# s" R　　由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。
, Z/ K$ y/ M- R  |) r) W　　ⅲ 、 How to learn International Business English? 怎样学习国际商务英语?
　　掌握一定的商务英语词汇、短语和句型。
% V. a4 S( D6 E9 V8 y! t　　(1) 词汇方面
　　commercial
　　e.g. The TV show was interrupted by too many commercials.
( d  a# u) B5 X( x7 U9 e3 k　　prospect
　　e.g. He called on some prospects but failed to make a sale.
6 R- x8 a5 ]& v* o& ~( ^　　make
　　e.g. These products are of Chinese make.
　　The factory manufactured five makes of tractors.
: h- [5 o* x! I　　(2) 短语方面
　　soft selling hard selling
3 z% @, j8 O% G$ |5 N. n9 |　　Some sales people adopt a direct ‘hard sell' approach, while others use a more indirect ‘soft sell' approach.
$ R7 ~3 N- c( g' F5 A$ A　　have a bad year
: l1 e5 ^+ f$ M# `5 z　　The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
　　break into/penetrate the market
# x5 W9 ]( q* u! n! O　　There is chance that we'll manage to break into the UK market
　　(3) 句型方面
- r' p) {& C+ x" f* O　　I am writing to you concerning… You can't miss it. I can't agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that's true, but on the other hand… That's exactly what I think. Maybe, but don't you think…? You are wanted on the phone. As requested, we enclose for your attention…中华考试网
+ F- ?6 U+ E3 u9 P0 G　　(4) 旧词 “ 新义 “
　　honour
　　e.g, All credit cards honoured here. The bank honoured this cheque.
) Z3 h$ u$ i7 N3 _) }" e4 o+ [' K7 [% j　　cover
　　e.g. I have got myself covered against fire.
, G3 Y# V9 Z3 E: R　　royalty
5 n3 w, D  z8 l7 M4 z- ?　　e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.
  N9 K' c3 B2 q2 B2 j' {' i1 P! r　　(5) 同义词、近义词、相似词的辨析。
　　1) chairman, president, CEO, Managing Director, General Manager.
　　2) dealer, merchant, trader, businessman, distributor.
; Y3 _4 t$ T7 u# I; k8 _　　3) deputy, vice-, associate, assistant.
　　4) discharge, unload, land
　　5) discount, reduction, rebate, allowance.
　　* 熟悉世界贸易组织。
　　* 熟悉国际商务英语有关行业的基本术语及其内涵意义。
　　* 学习国际商务常识，略知相关专业知识。
　　* 密切了解国际商务最新动态。