第一课时
6 a) D; h6 E. M$ }9 ?. t/ w Introduction:
, Z9 V% v# D9 E& V4 d3 I7 k' J ⅰ、Why take BEC exams?: ?$ r4 K) n. O. ]8 }. i* z6 b
strong growth
' K( s/ Z; R8 O, \ rigorous quality control
; }" U" b/ B, \% A$ u7 _ wide suitability
! G& _' @+ w! R% h# e1 Y2 q wide business context
; I' k8 i8 N" `0 r& ~* l9 G7 R* t value for study and business career
3 o8 w3 I( J( _) H4 F. v international recognition for work and study
+ p1 C. G/ d8 w( g6 g) l2 g7 A0 M+ N ⅱ、What is International Business English? 什么是国际商务英语?# j; G; D# L6 i! W
国际商务英语,指的是人们从事国际商务活动中所使用的具有行业特征的英语,这些行业包括:国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。由此看来,商务英语不是一种独立的语言,它仍然是英语,是在国际商务背景下使用的英语。
4 Z+ j8 @5 ~8 b" R+ X+ ~/ Q ⅲ、How to learn International Business English? 怎样学习国际商务英语?# V5 }9 n N$ [5 ]
掌握一定的商务英语词汇、短语和句型。1 g: A* m. x; O/ G7 A
(1) 词汇方面
0 k7 ^5 E8 K9 t, a" i | commercial8 Y* I& J3 r6 `" z. }# G: [9 @
e.g. The TV show was interrupted by too many commercials.: z: g& G1 \: y% L+ L8 E$ J
prospect+ e* |: k2 Y$ c8 m( [7 C7 R9 e: L
e.g. He called on some prospects but failed to make a sale.! R V2 L: W' \4 J/ w
make
# Q# x8 m6 y" ]+ _ e.g. These products are of Chinese make.7 s) o, p6 e2 R% i" n, Q: v
The factory manufactured five makes of tractors.; h3 n! p0 b1 L" U% u
(2) 短语方面
5 x6 k1 D R7 B) N+ {7 o" C1 f6 X soft selling hard selling+ u( U6 z7 C6 e1 ?& P/ h
Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.
- a" {7 X% {. O* B U have a bad year6 p, H l# B2 k; G# u
The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.; X3 U# A% f+ @, j2 ]7 A
break into/penetrate the market
- s$ ~8 S! M. n( z There is chance that we’ll manage to break into the UK market/ Y4 c& u+ ]6 v# _* B% b8 l- x
(3) 句型方面0 C! q! Z3 m. u* E; \' h. K
I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention…
% d- P' T2 ^( G' W2 A1 a2 | (4) 旧词“新义“
) Q" d& O: U4 j! w8 S honour
4 t, O- l* I4 @ e.g, All credit cards honoured here. The bank honoured this cheque.
8 `. ^( l) g5 I& M- G cover中 华 考 试 网
% x# e$ w9 {# [1 i2 f; B e.g. I have got myself covered against fire.
8 I/ I2 `) J! z f' K royalty# F0 u$ _8 D! j4 H
e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties. k: ]1 _0 u4 w7 A% D+ g
(5) 同义词、近义词、相似词的辨析。1 H* l% z+ m. E' ]
1) chairman, president, CEO, Managing Director, General Manager.6 u* s+ p! h; G. B2 f
2) dealer, merchant, trader, businessman, distributor.
: b' v: x: ^" O ^, V! a% G 3) deputy, vice-, associate, assistant.2 i$ v9 J j" x d1 @ k
4) discharge, unload, land: S3 H( F$ I2 h! _9 L; W
5) discount, reduction, rebate, allowance.# z W0 F# i! n# q
* 熟悉世界贸易组织。6 k% K$ M& a% g3 ?9 v/ }
* 熟悉国际商务英语有关行业的基本术语及其内涵意义。
) {4 Q: N0 [& h! ] * 学习国际商务常识,略知相关专业知识。
) |6 `$ s+ |% q c- g, H [ * 密切了解国际商务最新动态。1 ]4 L, r4 w( A
ⅳ、BEC2 Content3 M4 l3 _- F# S4 }; {% I6 l
BEC2考试主要是考学生的语言能力,包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外,还考学生的英语语法、结构等内容。
* W( S Z2 N0 } ~+ K& h o BEC2考试分笔试和口试两大部分。笔试包括阅读、写作和听力。 |