第一课时0 R1 B/ r, t$ x
Introduction:
9 j+ D$ x, k, H$ D ⅰ、Why take BEC exams?
% L A. t; V2 {' T8 X1 ^ strong growth) E( m, o; Q w- F b4 F/ Z, [
rigorous quality control
) o7 G) S% {- u0 u+ P wide suitability
- S% {9 A5 K! e4 u! K+ U wide business context, k* B) c7 A8 O3 l( {. j3 Z2 x
value for study and business career: k. X, M; y! d4 M g# U
international recognition for work and study7 {, x' j) C4 O! k* C7 J1 ]( j" W
ⅱ、What is International Business English? 什么是国际商务英语?
2 ?8 p. G$ |6 ~# h: @7 B 国际商务英语,指的是人们从事国际商务活动中所使用的具有行业特征的英语,这些行业包括:国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。由此看来,商务英语不是一种独立的语言,它仍然是英语,是在国际商务背景下使用的英语。/ ^4 e8 L7 b8 }
ⅲ、How to learn International Business English? 怎样学习国际商务英语?$ L! o5 H4 ]% x9 C3 @6 }! J" ~
掌握一定的商务英语词汇、短语和句型。
6 j2 I. t t/ L4 ]7 B2 x: F3 d (1) 词汇方面
- M9 o+ b/ z9 m+ k2 ]- l* b0 Z commercial$ ]2 A' g. Q* `$ u
e.g. The TV show was interrupted by too many commercials.
% i, P+ l7 \6 q; s5 e% q% T+ s1 P, s prospect6 o8 P, ^$ S7 D% o
e.g. He called on some prospects but failed to make a sale.
& {8 g& E% p' o5 R/ j6 E& ?- ] make
: X9 A8 v: G, J# p9 O e.g. These products are of Chinese make.
- R! r" x$ h( @, c+ j The factory manufactured five makes of tractors., C0 I7 ]/ I0 T$ A$ ?2 ?- o
(2) 短语方面
9 q6 ?2 v$ y8 g( Q9 D2 S soft selling hard selling
6 S: n9 L) r6 B) a# S) }; D Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.# t' e' L5 Q- d( @
have a bad year
9 Z0 ^3 v0 `+ W! y4 h The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
: t! g8 t6 u& h break into/penetrate the market
1 s/ D/ J& P H There is chance that we’ll manage to break into the UK market$ i0 }! O4 E+ s6 P4 I) ?2 e
(3) 句型方面
' r3 Z- A* B2 y2 q; J c I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention…
7 d( o4 X3 U! f1 D2 @9 o (4) 旧词“新义“3 n" _% f$ g9 w3 s6 A
honour
" `9 l+ O$ {( F5 ? e.g, All credit cards honoured here. The bank honoured this cheque.7 ~6 S6 H6 L* g) j" f
cover中 华 考 试 网" O! ?+ e; s8 L0 M
e.g. I have got myself covered against fire.
6 j& u$ t. w9 k- I royalty
& t' R. J$ z: h% Z" q) Y( i" C7 v/ C e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.
- s! \4 B) I+ p; N6 e: @$ I! N, F, F( T (5) 同义词、近义词、相似词的辨析。: P0 x9 i. w& }4 K9 V
1) chairman, president, CEO, Managing Director, General Manager.; t' a2 |# G- @% @, F1 J
2) dealer, merchant, trader, businessman, distributor.+ L# f" _3 z( H1 I* d
3) deputy, vice-, associate, assistant.
% d$ O* Y# R; o 4) discharge, unload, land) K& u3 k. \0 s$ N: W
5) discount, reduction, rebate, allowance.
$ \. d, X$ d5 F# P V) V& l5 D * 熟悉世界贸易组织。6 r( h1 t( m- t7 D; g: n% B% I6 @
* 熟悉国际商务英语有关行业的基本术语及其内涵意义。1 }( e: O. Z9 y
* 学习国际商务常识,略知相关专业知识。
0 Y9 R( r+ x4 ` R l- R' O * 密切了解国际商务最新动态。
# \3 y8 Y9 r3 ]7 G: Y ⅳ、BEC2 Content
6 c- h/ s, {& n& ~ BEC2考试主要是考学生的语言能力,包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外,还考学生的英语语法、结构等内容。
! D7 T% f/ o- l$ Y BEC2考试分笔试和口试两大部分。笔试包括阅读、写作和听力。 |