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[BEC中级] 商务英语辅导:BEC剑桥中级口语精品讲议第8课

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发表于 2012-8-14 19:56:54 | 显示全部楼层 |阅读模式
第八课时
) K$ @) p1 ]- I) t" x+ a  Ⅰ Life English  J7 Y$ j8 W7 l: [) F
  1! A1 ]' V( r6 M
  I owe you.
) u7 a! w! U6 g8 R* l! J  I owe you one.
! {1 z  z: s7 F! k, @& D" Q  I owe you a big favor.
0 g# y3 F1 {; \  I appreciate it.
& c0 T/ E0 z0 P3 l: V+ @7 V  I’m much obliged.- X+ S* v4 E5 H; I1 \
  I’m indebted to you.1 Q3 X' q0 x! ]5 _9 C; c  e
  2.
0 `3 W5 e+ I: D" j" `8 O  Thank you.
; a; V6 m% F+ R. ?0 \" Q  Thank you very much.
7 {! c$ X- Q. I! _4 \9 {3 _3 O  I can’t thank you enough.- I0 z+ X5 x4 U, c. p; V
  I’m grateful.
: u: \$ ~- g# z  I’m really grateful.8 o) _4 y$ w# ?
  I’m more than grateful.
1 b9 ?; k5 [: F. N# i) l" Q  3.: E4 Y2 O& i( b; q
  I’m really sorry.& F! `' r/ H' P  M& s6 F
  I’m extremely sorry.% E* q( x: z0 t+ k1 R, y
  I apologize from the bottom of my heart.8 w$ r& y# V0 B% w  a
  It’s my mistake.
# W: q5 ]  n& h* [  It shouldn’t have happened., l0 I+ E; l) s& |! [' b. W1 B; k6 i
  I won’t let it happen again.0 t9 y- B4 W* ?. ?8 S! {/ K
  4.. Q/ e' S" I4 _* k* x9 @: z
  Don’t take me seriously.
# I" t- X/ J+ K  Don’t believe what I say.8 `$ Q$ @( s/ {" S2 [% A
  I’m just talking nonsense.
# l/ v; b" H2 R' |: W, s  I’m just making a joke.
! S3 |8 a$ K0 ?( x6 q' x  I’m trying to be funny.! ?; Y. \8 b' O
  I only want to amuse you.
/ K# o) M7 H. [7 g! d3 W  I’m kidding you.
* m& [' G' \6 r8 \$ d- W4 ^* d  I’m teasing you.
/ _8 U% K! l, ?' q. z) w* L  I’m just joking with you.! U' |6 o' M( s9 i( i
  Ⅱ Presentation Topics4 ?: u5 h! _; H3 H4 X
  Trade Fair
+ S* ]0 H! d. f# j- j( ]3 |  WHAT IS IMPORTANT WHEN…?0 h. A7 F. V0 q1 A
  EXHIBITING AT TRADE FAIR1 M4 j0 }* c* k
  · QUALITY OF DISPLAY* `! n1 o  P! L- U& R8 K
  · STAFF SELECTED
; D( k7 u& Y+ n" y3 l0 q0 I8 Z7 L' A. V8 Q  Key issues: Quality of display in trade fairs; Staff selected for trade fairs;
4 Y* c# Y" j- y1 O. U- N  Quality of display in trade fairs:
) b: S9 z' r; N7 ]  Y) F( I$ l  The quality of display will affect the public image of the company./ j' L4 `4 V$ I# s0 ]
  Trade fairs are the irreplaceable means of propagandizing products. They provide the manufacturers with the formal stages to display their products.
% h( c; @( F  S& f9 B' k7 \  A trade fair is an important link and activity in commercial sale. Before a trade fair takes place, there normal are a lot of propagandas about it, and the organizer always tries to attract as many customers as possible to attend the trade fair.) m! b, c/ M& y+ e5 z3 t
  Consequently, a trade fair will have massive influence on the public and market. And most of visitors to a trade fair will be the genuine buyers or at least would like to take interests in the companies and the products on the trade fair. And therefore a high quality of display in a trade fair would be the best opportunity for an ambitious company to promote its newest products and built up its good image.! x0 K- t: L: {
  Ⅲ Presentation Functional Sentences* `# F6 |$ N8 `0 A9 c
  (一)总起句
% V! H: g; z, M) Z  The present talk aims to decide…
/ B0 q! q: Z* @0 h0 b8 E, ?' z  The purpose of this talk is to answer the question of …+ J2 p- b% h! ^. h
  In brief, this talk sets out to solve the problem of …) [0 p* J' r" R+ V
  There are currently three possible solutions to …
7 _/ ~2 K  B' H3 b  (二)分论点- u5 g5 R$ Y8 M
  Firstly,…; Secondly,…; Thirdly,…
% q$ Y% A4 F, T6 Y& f/ F  In addition, …
3 K0 ^) X$ o- @2 a  Furthermore, …% M1 ~9 I' m/ |6 M/ d4 f
  As … is concerned, …  o5 q! \6 X: W1 w
  As for …,…3 T; B: g7 v" Z# i! H6 f$ g% `
  On one hand, …;On the other hand,…& e: F3 y& D' o+ B1 O! R
  (三)小结句8 R6 R6 a4 K0 y
  From the above information, it can be shown that …
' s" R/ m: m. w% M8 j: g  Based on the study, it is clear that …
/ |" U. r+ e% U8 u; a- e  Before we close, let me just summarize the main points.
5 a1 D- f/ c/ c  Shall I just go over the main points?
' {* {0 e9 K; p  F* Y1 g9 ?$ N) W  So, to sum up,…
4 D( Z+ j3 }, d$ a) @  In conclusion,…
- J! w0 [* c2 P& M  In general, …
' |+ z* q- A0 G9 V+ s/ _4 s  On the whole,…' E+ H# w) ^* ~6 T
  Overall,…www.Examw.com8 E$ h; q; J3 Z4 `" ^
  (四)常用连词  R1 X. Z% `+ _7 }' K
  1.解释性:) ~% y5 S0 _5 l& T( C
  in other words,that/which means,namely,that is to say
; a! K' f" _8 ~! e7 y  2.进一步阐释性:8 q# x  J9 n' i1 T  v6 [
  in particular,especially,notably,chiefly
) i" u) O+ J& g0 ^  3.对照、转折性:5 a2 m" O9 n$ }8 Q9 I
  but, though, even though, while, whereas
8 b  q2 [* h& `) y  despite, in spite of
2 X+ [6 J/ V! ]  yet, however, nevertheless, still, but, even so9 U* |( d) h/ h3 r1 d
  all the same,in contrast" G! x. G- C/ m6 l  n
  4.原因、结果:
" @& {( h, E" c+ t3 Q/ [5 K$ B& \  lead to, result in, bring about, give rise to, account for, be responsible for, followed by effect
, r5 j' j0 k0 ]/ J' @) w, E& ]  rise, stem from, be attributable to, cause5 k! N/ y4 c! \3 `5 l# r
  because, as, since,because of, due to, owing to, on account of, as a result/consequence of5 u: s, `- C1 Q7 Q+ L7 X6 Z
  therefore, so, accordingly, consequently, hence, thus, that’s the reason why
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 楼主| 发表于 2012-8-14 19:56:55 | 显示全部楼层

商务英语辅导:BEC剑桥中级口语精品讲议第8课

</p>  (五)常用口头衔接语
- Z: N; }! K$ _$ u2 h8 a  Well, it seems to me that …
- D6 s. f9 y3 M3 S! ?: @  That’s true, but on the other hand …: u  m! W1 S6 p8 K5 G& |3 I, A! q0 |' z+ J
  I couldn’t have put it better myself.
6 O2 F- a& X+ j; f  That’s just what/all I was thinking.4 E% o( B6 s2 v' n
  There’s something in that, I suppose.
8 o9 k! I: U8 q( l$ h- r% I  That’s exactly my opinion.
% @' V" F" |, I5 e  Well, the point I’m trying to make is that …
  M" Z$ r5 s% J. w) x  Well, what I am trying to say is that …
. N- ~; |2 _5 K* `  That’s how I feel.
6 b% z# E$ y9 }0 i  That’s just how I see it.
; |& x  G6 X' x/ V( ]: l1 ~  (六)常用词汇
  l0 O% p- o  [+ n$ u  1.动词:to clarify, to explain, to interpret, to put sth. another way, to recap on sth.
3 S% R7 R/ c! l  2.名词:a summary, a decision, a report, an outcome, a write-up, a recommendation2 X6 o# H. u3 |! r  c" U1 \  V
  Ⅳ Presentation Q&A
" M5 m3 h9 L5 r3 {  WHAT IS IMPORTANT WHEN…" U$ F! [$ Q9 d8 K9 n
  DEVELOPING AN ADVERTISING PROGRAM?
, S4 b! w( I# v, L. G* d  · OBJECTIVE
4 R8 m# y3 \' o( O* V- F5 L+ J6 t+ ]4 l  · BUDGET
4 d( r( j3 Z' N' l+ ]Outline
& L% p* b  m4 I+ V! U: w  —three steps  carefully planned in advance
: V" n0 y6 J2 Y! s8 p, r" K             —inform
* {0 S. [  w0 d- S, r  ——objective   —persuade! ]5 k6 X  C  W. q6 O" N+ ]
            —remind8 y* ~4 L! b: K; A+ n" G6 L
         —how much, spend
0 i- \5 Y1 X- U# B  ——budget  —control cost9 h' R! d  h% \% q6 A/ q
         —within
4 g$ R% k5 [4 d' e         —TV, radio, newspaper, magazine
# H8 Y1 M3 S1 E' j; j1 {9 x" c  ——media  —scope, reach
) B" T  J; A2 }. w. [        —effectiveness
; |6 Y. F& P4 z9 c) S3 y  —finally  evaluating system2 G- q4 k, Q( P6 [
  提问及应答
; n8 Z3 M5 I* j- S& o; C  (1) 细节扩展法:用特殊疑问句
6 q) _: K9 H" ]  Question 14 w9 T+ p) e+ p3 i/ ^
  You mentioned three objectives of an advertising program. How can you judge the very kind of the objective a specific advertising program serves?6 Z. C! B# y7 l0 G' F8 }
  Question 2' ]! n3 C' @8 e% Y! f4 G& V
  How many ways are there for you to control costs of advertisement?
+ t; `, q/ H$ k  Question 3! `. i, }* m3 A, }/ a/ v
  As for the products of your company, which media do you think is the best one for advertising? And why?
7 T7 F% k: t0 x0 H& o$ @  (2) 个人意见法:用一般疑问句
, f" g! J# L2 t" R  Question 4- @) q* f, C- B* b2 H3 z
  Do you think timely adjusting is just as important as preparation beforehand in the development of an advertisement program?
, n  \$ [' `8 ^6 }) \7 |  Y  Question 51 j# u+ v% U- a0 ~9 Q# U' z! @9 v- a3 C' o
  I heard you talked about evaluation systems of advertisement, and found myself quite interested in it. Has your company adopted/evolved such a system? How does it work?转自:考试网 - [Examw.Com]
9 f: Z; A% M* [- P2 _  Question 6
) p# x$ a$ F1 Q" U! I6 q# U  Do you believe/agree/support that advertisement is the best way in promoting sales?
, O  K3 `0 _) k) p  回答问题时简明扼要
! ~" q* I8 t/ @$ O/ x1 P  Answer to question 1
1 v0 f7 G8 P1 D3 @  There are two main aspects we must take into consideration when judging the objectives of a specific advertising program. Firstly, we must decide what major category the product belongs to. Secondly, the current sales situation of the product on the market should be considered.
3 J) Z9 s0 L/ s- ~2 H  Answer to question 2+ l( R6 W3 H$ q( G( @, U% c5 s! N
  I think the advertisement costs can be controlled by two ways. The first way is to choose the most economically-efficient media, such as newspaper or radio rather than TV slots, for the former two will reach the general public at a relatively low cost. The second way is to ensure that the quantity of advertisement is appropriate, with no space for waste.
( d6 X* a& i: s. _+ J/ O5 B  Answer to question 3
4 @) Y/ b9 N" B) a  U  Since my company’s manufacturing mainly focuses on food products, I believe TV may be the best media for advertisement. Because TV reaches the most extensive mass and seems to serve a very strong influence on children and women, who compose the major consumers of our products.
6 ~# P' }+ u1 ]# T% S  Answer to question 46 g# _3 P" @& i! v
  Yes, I quite agree with you. Because the market situation keeps changing almost without stop, timely adjusting is of key importance leading to a successful launch of an advertising program. But it never reduces the significance of preparation.
( a/ f# `$ d* j0 B  Answer to question 5& m( U( K( f* p" V9 V  k; P1 J
  Thank you for your interest in our company. Actually, our company adopted this evaluating system last year. It has worked very well up till now, providing us with a set of quantified standards in evaluation, which are much more objective in comparison with previously man-made criteria.
+ E& I3 |' s* U: _, U* X8 \  Answer to question 6
9 f2 R6 Y" I3 L; ]$ o# o+ C! k4 b  It cannot be denied that advertisement is a very effective way of sales promotion, but I don’t think it is the only way to do this. Cutting prices, for example, sometimes generates the same result as advertisement does. And that’s a more direct way, and is money-saving.
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