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[BEC中级] 商务英语辅导:BEC剑桥中级口语精品讲议第8课

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发表于 2012-8-14 19:56:54 | 显示全部楼层 |阅读模式
第八课时& }6 d( A' a7 n* q3 `/ B* b
  Ⅰ Life English
9 J/ A: b& G: N7 g; Y7 u& z  1
8 o: Z) P" m( H# l7 M6 ~. _  I owe you.
& K$ N1 X- L- F  I owe you one.
9 o. z* |+ R& H6 g  I owe you a big favor.
/ U. Z& Y" F7 E. X  I appreciate it.
4 l8 C8 b, M( n. L& O$ E) n  I’m much obliged.+ D; h" R7 e% T7 ~. u2 z
  I’m indebted to you.
" Y& e, S9 j- w1 V2 U+ R$ f  2.
7 U1 d$ O+ I1 Z  Thank you.
! c" T& d' {; W' B! P, g7 p1 W2 t  Thank you very much.0 U) @; K6 |" l4 W8 v* f" F
  I can’t thank you enough.
: h2 U" `! q: r3 |) z  I’m grateful.
5 _; X! s; ]  a! R% D$ {  I’m really grateful.
0 z$ W! D! k# F) d! Q5 v  I’m more than grateful.
7 i8 C; y0 X9 w& Z  3.
3 W  k0 f2 W+ U  I’m really sorry., D9 x2 K2 G- N! y5 t
  I’m extremely sorry.
& X+ W! V4 _9 y  Z  I apologize from the bottom of my heart., d3 I8 z. V0 o6 _, w
  It’s my mistake.* r7 O* Y9 D' q
  It shouldn’t have happened.% T2 D1 I# j+ @
  I won’t let it happen again." _# P$ J+ G/ ~% F4 {; v
  4.8 ~, ?$ }7 b8 e7 k1 h
  Don’t take me seriously.
; @' G3 u9 e- A  Don’t believe what I say.
7 A; d& z+ Z& c  m( d! H0 E  I’m just talking nonsense.- q. ^2 C. [* ]4 _0 a4 ?
  I’m just making a joke.
% b5 ]% M. K. K  I’m trying to be funny.
% B1 O  L- o( g! j; Q+ |  I only want to amuse you.7 x* @; N3 C7 _1 C1 j
  I’m kidding you.
  ^, d( }, o, K" q  Y5 W  I’m teasing you.% I3 c2 @/ F( P# _+ i: l
  I’m just joking with you.7 C. O# e+ F# q  t: c9 B4 P7 r3 l
  Ⅱ Presentation Topics
+ Y. E0 `) _6 H. A5 X0 C+ J  Trade Fair
# V& Y% c+ y( E+ N# Q' l! K+ ~0 L  WHAT IS IMPORTANT WHEN…?+ ?8 [: a" A0 l  @# T! x! i
  EXHIBITING AT TRADE FAIR
. d" K6 P( c( L1 F. R+ l6 s  · QUALITY OF DISPLAY
, G- b2 x- d! Z* P% ]+ q  · STAFF SELECTED% T% K0 j1 U) g3 ]+ G; j( o
  Key issues: Quality of display in trade fairs; Staff selected for trade fairs;. l% c& l7 B% p: e& Q! B! [( l
  Quality of display in trade fairs:# f" D: H  E% F# o$ `4 ]" ?' n
  The quality of display will affect the public image of the company.
2 K2 ?# a/ ?8 W( L4 z  f  Trade fairs are the irreplaceable means of propagandizing products. They provide the manufacturers with the formal stages to display their products.( M) t1 a7 z' a# T$ [, u* U
  A trade fair is an important link and activity in commercial sale. Before a trade fair takes place, there normal are a lot of propagandas about it, and the organizer always tries to attract as many customers as possible to attend the trade fair.
0 i: N0 w5 o# h& A' t' V& T  Consequently, a trade fair will have massive influence on the public and market. And most of visitors to a trade fair will be the genuine buyers or at least would like to take interests in the companies and the products on the trade fair. And therefore a high quality of display in a trade fair would be the best opportunity for an ambitious company to promote its newest products and built up its good image.! V$ {  W8 k% t9 Z6 l! Z
  Ⅲ Presentation Functional Sentences
, X9 B3 v% g( x# y0 E( U( f" y  (一)总起句
7 [2 ]; C( R+ n& r0 A3 v/ H6 H  The present talk aims to decide…
5 m, r! A3 \1 o9 k! H  The purpose of this talk is to answer the question of …
0 L% q' ?" j3 L1 H  In brief, this talk sets out to solve the problem of …: R) ~6 B& o5 Q9 `
  There are currently three possible solutions to …2 P2 c- A5 e  B
  (二)分论点
" M* s$ x/ t# E1 L  Firstly,…; Secondly,…; Thirdly,…! L8 K5 i' i: q0 e8 k  F* |8 w
  In addition, …
! [+ A4 k- \1 x8 C  Furthermore, …1 z9 }6 o2 B( w: h
  As … is concerned, …+ L  j* b4 N6 v) X7 E& q
  As for …,…
6 i; G! K3 T, c4 Q% A  On one hand, …;On the other hand,…$ Z& M7 C- B' f  n7 M6 ^- X
  (三)小结句
  g3 i6 P! E' c# [* t  From the above information, it can be shown that …& i5 Q1 ^" V5 R! Q2 ~
  Based on the study, it is clear that …: I- H! A" U8 M/ \2 ]
  Before we close, let me just summarize the main points.
* h9 C: ^4 l: U! C  Shall I just go over the main points?
4 }( g; z3 G; V  So, to sum up,…' ^3 Z1 S+ P; G5 N3 E% C
  In conclusion,…
: \0 t8 c% |6 B" r9 @  In general, …
7 P) \1 [3 B7 j" u6 s  On the whole,…2 X8 p" |0 S0 |& Y
  Overall,…www.Examw.com( b; s9 ~" w1 @! h! T+ z; @3 g
  (四)常用连词
; e6 P( {/ F4 `: f0 F& a3 F7 @. O  1.解释性:6 ]: R9 w9 r& m1 ~& t  O; s
  in other words,that/which means,namely,that is to say; o8 Q7 d" d* }
  2.进一步阐释性:% z3 P7 {9 r* ]* i" b$ @6 i
  in particular,especially,notably,chiefly
- ^& l; W5 d: z  3.对照、转折性:
- [$ \. e2 i  A6 _, t* Z5 i  but, though, even though, while, whereas$ n0 x$ g& t6 R( c0 l1 @! [* W
  despite, in spite of
- [; C* [2 f7 O0 O6 N" [: l9 Y  yet, however, nevertheless, still, but, even so, b; S' h' `5 ~$ o! @( L
  all the same,in contrast
7 U. h* h5 ^! {2 H& D1 |' g7 i  4.原因、结果:: N! M4 c9 w, ?: h2 `- Y! K5 ?
  lead to, result in, bring about, give rise to, account for, be responsible for, followed by effect  u  P+ L  ^+ y" d* }) {
  rise, stem from, be attributable to, cause% L! |; g8 ?# u5 h& E
  because, as, since,because of, due to, owing to, on account of, as a result/consequence of/ s* v3 ?0 E) g5 s
  therefore, so, accordingly, consequently, hence, thus, that’s the reason why
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 楼主| 发表于 2012-8-14 19:56:55 | 显示全部楼层

商务英语辅导:BEC剑桥中级口语精品讲议第8课

</p>  (五)常用口头衔接语
" E4 h& s1 C5 |  Well, it seems to me that …
) ?, x5 O1 i; S3 D( l9 X  That’s true, but on the other hand …* T' `7 l; v1 t- Y) x# N8 Y2 P
  I couldn’t have put it better myself.
, V$ L! l. I- t6 L8 i) p+ s2 F# u  That’s just what/all I was thinking.
) N  \, ~# e+ C  There’s something in that, I suppose.
( K( ~3 f$ i! J% ]( @, d  `  That’s exactly my opinion.
6 D( u' W6 n- \. m* j  Well, the point I’m trying to make is that …: B8 K1 d, E+ z3 T0 x8 u
  Well, what I am trying to say is that …
" o& f- Z4 Q) d# \* N5 l& E5 m  That’s how I feel.
9 u: c8 |7 E% a# u1 N2 q; T- E' F  That’s just how I see it.7 k. ]# Y3 n- L* K' X$ ]9 e) `
  (六)常用词汇" C: [- W5 d" @  ^; h9 ?
  1.动词:to clarify, to explain, to interpret, to put sth. another way, to recap on sth.+ n$ o+ {9 u) ?6 N: M
  2.名词:a summary, a decision, a report, an outcome, a write-up, a recommendation2 B  e7 f& q( G7 D( j8 ?; |( R! o
  Ⅳ Presentation Q&A
& i- H5 f' R2 l6 J* N  WHAT IS IMPORTANT WHEN…
) Q3 p& [2 Q0 N: I  DEVELOPING AN ADVERTISING PROGRAM?
% }. D' |! ^2 F; @  · OBJECTIVE! g! w$ E1 U2 Z3 P6 z! h* e
  · BUDGET8 E  {* U# D  P/ Y
Outline
" }4 ^4 A. _+ C& c' t  —three steps  carefully planned in advance( J" r4 `+ o( j% S, D! |& Z* t
             —inform
  J0 [9 F! b, [: R( b  i  ——objective   —persuade
0 V) I& |) Y& n7 D: P$ B            —remind
0 t" N* [! @' d& ^% F8 D         —how much, spend# p) E3 A1 @" T/ t# x/ w+ v
  ——budget  —control cost
! g0 ^' Y- f- E$ j8 h, I. r         —within. u/ @, a% j$ W6 N6 e. D: |# U: z' G
         —TV, radio, newspaper, magazine
7 O( {9 [7 e# r& V" H' Q0 `  ——media  —scope, reach
( o5 v. {6 E1 [" D  o; i9 {        —effectiveness
; ]# @& @5 x! U1 \; Z% b3 K  —finally  evaluating system
, J8 q/ P) D# Y* h! {9 g/ P  提问及应答4 h( k: k4 c# _; k
  (1) 细节扩展法:用特殊疑问句7 m/ P0 ~; L6 w+ ~3 p/ Q
  Question 13 ~) h8 n7 M5 q- D1 u9 d' M; O# G; g
  You mentioned three objectives of an advertising program. How can you judge the very kind of the objective a specific advertising program serves?% T7 G- @# w6 n& l) L) _& R, m
  Question 2
) C9 {- `5 ?, Y- `: H4 G' j  How many ways are there for you to control costs of advertisement?/ w& F! P. f. C5 z- l! a. x. l7 ~
  Question 3
0 v5 }6 b- Z1 N! x+ J  As for the products of your company, which media do you think is the best one for advertising? And why?: l7 B( }7 A: R5 M2 o8 H. m! [$ ?
  (2) 个人意见法:用一般疑问句
. w8 }4 j7 _* k  Question 4
. l* w6 t5 X2 b3 k: o  Do you think timely adjusting is just as important as preparation beforehand in the development of an advertisement program?
) `  K2 w; V3 B& v: k  Question 59 e6 l( B: m( k4 G
  I heard you talked about evaluation systems of advertisement, and found myself quite interested in it. Has your company adopted/evolved such a system? How does it work?转自:考试网 - [Examw.Com]' ~& F  K- ~: u. y: ]. d# b
  Question 6. W! X* M$ C0 o4 z. a- a2 f
  Do you believe/agree/support that advertisement is the best way in promoting sales?# _, V9 Y4 x/ K
  回答问题时简明扼要9 a" s7 d1 o1 p- ~% |+ n+ l
  Answer to question 1" G& |# x2 i( t( p1 z
  There are two main aspects we must take into consideration when judging the objectives of a specific advertising program. Firstly, we must decide what major category the product belongs to. Secondly, the current sales situation of the product on the market should be considered.
' b7 @. u4 K) ]! I3 z  M. ^  Answer to question 24 w! d- c9 k7 n# y* l$ L. g' d
  I think the advertisement costs can be controlled by two ways. The first way is to choose the most economically-efficient media, such as newspaper or radio rather than TV slots, for the former two will reach the general public at a relatively low cost. The second way is to ensure that the quantity of advertisement is appropriate, with no space for waste.
# O! i& ~; P+ j7 w4 h  Answer to question 32 f  f( _% l1 m
  Since my company’s manufacturing mainly focuses on food products, I believe TV may be the best media for advertisement. Because TV reaches the most extensive mass and seems to serve a very strong influence on children and women, who compose the major consumers of our products.
9 {6 f. c3 A0 p6 l1 S8 \2 l  Answer to question 4, b. k0 \4 @1 h& w# ~! X/ P5 a
  Yes, I quite agree with you. Because the market situation keeps changing almost without stop, timely adjusting is of key importance leading to a successful launch of an advertising program. But it never reduces the significance of preparation.7 l7 h& N* a9 S
  Answer to question 5# x- R1 ]6 z3 N7 C4 g
  Thank you for your interest in our company. Actually, our company adopted this evaluating system last year. It has worked very well up till now, providing us with a set of quantified standards in evaluation, which are much more objective in comparison with previously man-made criteria.
: h- {7 Q+ N+ ~1 b! S  Answer to question 65 f$ j) t" Z- K& v: Z  g
  It cannot be denied that advertisement is a very effective way of sales promotion, but I don’t think it is the only way to do this. Cutting prices, for example, sometimes generates the same result as advertisement does. And that’s a more direct way, and is money-saving.
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