“商务英语口语”适合已掌握英语基本语法和常用词汇的商务人士,或者是英语水平较高,但口语水平较差人士。将和外商谈生意时可能碰到的情况一网打尽,内容包括迎接客户、如何招待客户、推销产品、陪客户参观工厂、解决纠纷、顺利签约、完成交易、国外出差、订机票、旅店、途中处理突发事件等最常用的商务术语与词汇以及贸易实务常识、欧美国情、基本礼仪,让学员成为博闻多礼,潜力无限的经理人才。, c6 Y4 |8 p/ k9 ]. n
Unit 5 描述公司产品
% z6 |; p1 X1 |4 o1 k DON BRADLEY: Let' s have a run through. We must get this right.6 N* `& Z' x9 L8 i2 z" X' _
堂.布拉德利:我们先排练一遍。我们一定不要出问题。 j/ x7 V) t) G) Z2 u2 C% O
First we have the introductions and the agenda.
5 e" O2 C, S) a6 G 首先我们进行介绍和议程安排。' w5 I( ]8 `3 `: B t
Second I talk about the background.
# v N. {. D8 Z! ~- o% P3 y( [ 其次,我来谈一下背景、) A5 L u8 s/ H/ n3 l& ]
Company growth, staffing levels, return on investment, turnover, and pre-tax profit.
. D: k5 q- U/ q+ p, l& x# B 公司增长、员工水平、投资回报率、营业额以及税前利润。
$ r' e9 i; Q- g7 D! T+ L# b Third Derek, you talk about the product range.1 s8 V2 R$ U2 h2 [2 e$ ]1 z
第三,德里克,你谈论一下产品的范围.% O1 t2 E2 V3 x; {) q7 [' j# W
At this stage of the presentation we want to present a broad company profile.( Y' d3 I. g; o
这个阶段,我们只是给出大概的公司情况。1 T* j3 H1 M& n: }" V
Don' t give too much detail about specific products.
/ h+ P% r( a" e+ X. Q9 O4 E O 不用给出太多产品的细节。
) B5 a0 w. ^) d DEREK JONES: Okay Don. I' ll describe the range and say which products are successful.
6 _% i/ B. R7 l) l. Q& J 德里克.琼斯:好的,堂。我会描述一下产品范围,说明那些产品是成功的。& j' o: k, c3 W: d
DON BRADLEY: Good. Mr. Sakai may want to discuss certain products, so be ready for that.! `8 S! ~8 Y, \' N- ~7 ^. N
堂.布拉德利:好。酒井先生或许会就某些问题谈论一下,要做好准备。7 T, v0 V% ~2 t- M* G. F5 Y
At the end of this section of the presentation I will ask Mr. Sakai if he has any questions.0 y. Q2 a7 ^. g& I5 [
这个阶段的演示结束时,我会问酒井先生是否问题。8 I0 [& e* j. C5 _) [" \
We won' t discuss research and development at this stage.2 t5 D2 e4 C5 D" a1 W) F
这个阶段,还不必讨论研发问题。
% M* B7 f8 q5 W That will come at the end.
# m- h, q3 D5 y" `- y. s$ P 这最后再说。
3 [) n# m) K- ~; \0 { Then Kate, you talk about major markets and sales strategy.2 c6 {: z: {+ H9 @2 [
然后,凯特,你来谈主要的市场和销售策略。
' f% ?6 N$ a: U* x8 M& @ Is everything ready?
4 E1 ^! C- B8 o' x! t- R$ ~ 一切都准备好了吗?1 T6 g r- `! o$ J
KATE MCKENNA: Everything is ready. And rehearsed.
% M4 E: }$ ~( d) Z/ T. ], Z 凯特.麦凯纳:都准备好了。开始排练。
0 |$ M0 D0 h' T9 r/ J PHIL WATSON: Right, the product title goes here.... H5 w* \; x i
菲尔.沃森:对,产品名称在这儿……
6 m9 Y/ m" M3 b8 s3 `; i2 o Just remind me, is the product called Big Boss or The Big Boss?
% {" {6 K8 |: L 记得提醒我,产品是叫 Big Boss还是 The Big Boss?& [" T; e3 r, Y% H. E% z
EDWARD GREEN: Big Boss.
$ ^2 t! y4 r' W* K& d 爱德华.格林:Big Boss/大老板。
0 O* Q% |, B: }' V6 _- e# M PHIL WATSON: Okay. These letters?
1 t4 ? l. h* D7 O0 e 菲尔.沃森:好的。是用这些文字?
, o8 ?# Z; w. n4 u Or these black letters?7 ]: x. g! {0 R" U1 F
还是这些黑色文字?
2 e# A: E M" w& f4 T h7 u% v$ P6 d EDWARD GREEN: No, I don' t like those letters.
$ o+ a; B; D8 y/ V) F- s: l6 L 爱德华,格林:不,我不喜欢那些文字。+ T5 e! R0 l! W9 X J, Q* E, R
PHIL WATSON: Okay. These?; V, I; ~$ @5 a6 Q9 C
菲尔.沃森:好的。这些呢?
, N& ?2 y. r! S4 W EDWARD GREEN: Can they be larger?
0 Y" f) x7 m9 f: d5 i 爱德华.格林:可以大些吗?' a6 V! ~5 ^& L- k+ F
PHIL WATSON: Yes. Like this.
8 k9 u6 _) f- v. [2 p& a( O' x! B 菲尔.沃森:可以。象这个。
: _3 I3 O& n3 `2 R. f# l& a It looks good like that.$ \/ w' F& h7 f9 c6 r3 P
那样看起来不错。
* G9 q0 R, W7 x5 M4 n" o; L2 }6 R EDWARD GREEN: Excellent. It' s very clear. It' s easy to read. That' s what I want.% N r, c/ T; n* l" `
爱德华.格林:非常好。很清楚。读起来容易些。正是我想要的。- u) O3 o. ?7 Z
DON BRADLEY: Again, welcome to Bibury Systems.
- g6 J7 o& P, M! J7 c 堂.布拉德利:再次欢迎你光临Bibury系统公司。
" s* c) `! F, t; s. A2 Q, e We' re very honoured to have the opportunity of making this presentation to you, Mr. Sakai.
/ L7 l6 {( C( _* W: g6 m* ` 我们很荣幸有机会向你做这次演示, 酒井先生。$ H W' D; F1 i
In the next hour and a half, we hope to show that:) ?2 t& {% Z9 Y0 u* U1 b" m
在接下来的1个半小时的时间,我们希望展示:+ Z7 g- T2 N$ {. m/ _" n* n3 E
1. Bibury Systems has the right product range for today' s market place, and ambitious plans for the future.
) G, L& ^ D" @" Y U6 u 1、Bibury系统公司的产品对当今市场是畅销对路的,并且也有对未来的宏伟计划。
; o8 {5 P8 s1 ^ 2. That our market share in Europe is growing at a steady rate.
( h: U+ \7 T! k 2、我们在欧洲市场的分额在平稳增长。' I, r' e, O) P5 D( u# i
3. That our marketing strategy in the US is very successful.8 |3 E* d" @8 ?
3、我们在美国的营销策略是很成功的。' E8 p w: Y4 k* v7 ^- ^& o
And lastly, 4. That we can be a major player in Far Eastern markets.7 u( \: e5 `1 E
最后,第四点,我们可以成为远东市场上一个很有力的参与者。6 d+ K+ F1 h3 i, x& B
And we are sure that we can be a major player in these markets.
, g' }; J! ]2 o, T 我确信我们会成为这些市场的主要参与者。! s, w% }; n$ w" k7 U2 E! I; O0 c! {$ c
If you have any questions, please feel free to interrupt at any time.
) V; p+ M2 b' y! c8 | z r 如果你有任何疑问,请随时打断我。# x4 d8 _7 J+ s' n0 R
But first of all, some background information on Bibury Systems.4 U. P! n& {' U4 A' ~
但首先,我们看一下Bibury系统公司的一些背景信息。
- w$ L" z, l6 c% E As you know, the company was started over forty years ago by Mr. Harris Senior.
" R, i8 y4 A! I 该公司始于40多年前,由老哈里斯先生创办。来自www.Examw.com* d6 K. w4 @& ~1 z* G" g+ _
In those early days, the company' s core business was model railways and cars.4 I' e: N9 f% ~2 F& Y
创业初期,公司的核心业务是铁道模型和汽车模型。
. I; l8 ?1 p- _- I1 U PHIL WATSON: And here we have some copy that tells us what the product can do.' e" x7 y( j* @& H$ r
菲尔.沃森:这里是一个文本,可以了解该产品可以做什么。
3 t z8 X6 H# z1 a+ Q6 q EDWARD GREEN: "Some toys talk, some toys listen. But Big Boss talks and listens to you."
$ r) K0 Q+ V3 k$ k0 m' i( { 爱德华.格林:有些玩具可以说话,有些玩具可以倾听。但“大老板”既能说又会听。
2 ?- v1 a$ h. m/ ?6 f) | PHIL WATSON: And here, and here are the pictures.; h" Y z4 G9 X* @/ _
菲尔.沃森:这里是一些图片。
+ r/ `$ }2 D' F; d& `4 Y They show Big Boss with the accessories.
" c9 {3 u+ x$ n E9 e* S 他们显示了“大老板” 及其附件。
* O2 d6 r! C- Q% [: ]7 Q/ @! z& D What do you think?& a6 { [( P& G$ x4 n1 n% u8 T) Q
你认为怎么样?
8 A3 @, O6 \6 ?# a7 K EDWARD GREEN: The pictures are okay, but I don' t like the copy.6 f' x1 f5 _4 x" {
爱德华.格林:图片还好,但我不喜欢文本。4 T% i8 d; `5 g7 t" y) r
PHIL WATSON: Why not?5 k3 q; ]7 X; u
菲尔.沃森:为什么? |