“商务英语口语”适合已掌握英语基本语法和常用词汇的商务人士,或者是英语水平较高,但口语水平较差人士。将和外商谈生意时可能碰到的情况一网打尽,内容包括迎接客户、如何招待客户、推销产品、陪客户参观工厂、解决纠纷、顺利签约、完成交易、国外出差、订机票、旅店、途中处理突发事件等最常用的商务术语与词汇以及贸易实务常识、欧美国情、基本礼仪,让学员成为博闻多礼,潜力无限的经理人才。
2 \$ S' l J" h! j Unit 5 描述公司产品
$ g9 `6 G8 _2 t+ S" j, n DON BRADLEY: Let' s have a run through. We must get this right.
. B! W+ Q/ }, \ 堂.布拉德利:我们先排练一遍。我们一定不要出问题。- y7 A3 d3 v5 U* a) R' v) N1 o
First we have the introductions and the agenda.6 ~! ]4 K. H% E2 m# D
首先我们进行介绍和议程安排。
$ R! u9 o+ t5 q2 n1 ^% M Second I talk about the background.& c8 O! x( M; `8 W; I p+ F0 N/ V
其次,我来谈一下背景、
/ R( `; b) I. ~6 M' m Company growth, staffing levels, return on investment, turnover, and pre-tax profit.6 `9 t% ?/ m, T8 _" A
公司增长、员工水平、投资回报率、营业额以及税前利润。& ~, E: [- ]2 h. o( A/ |; }5 r
Third Derek, you talk about the product range.
! y g6 ^% ^) A 第三,德里克,你谈论一下产品的范围.
( T O: y7 r5 G- N1 o6 x/ w2 M/ b At this stage of the presentation we want to present a broad company profile.
& Q' }9 D* w2 m5 w 这个阶段,我们只是给出大概的公司情况。0 k# k5 a+ {6 j' v) H$ s. K$ o
Don' t give too much detail about specific products.; x) s& S a7 v5 A. R M1 F
不用给出太多产品的细节。& j$ Z' d6 T8 O$ a
DEREK JONES: Okay Don. I' ll describe the range and say which products are successful." j. Z p9 W+ T- t; P6 e5 A% f
德里克.琼斯:好的,堂。我会描述一下产品范围,说明那些产品是成功的。) y+ v1 S* X! o8 j. t* l
DON BRADLEY: Good. Mr. Sakai may want to discuss certain products, so be ready for that.
! a! T8 i% I' @ 堂.布拉德利:好。酒井先生或许会就某些问题谈论一下,要做好准备。/ m: A/ l O) ^& Q9 p- i5 h
At the end of this section of the presentation I will ask Mr. Sakai if he has any questions." G3 D7 q _) q1 ^
这个阶段的演示结束时,我会问酒井先生是否问题。
0 W" ]! Y- F" A$ g6 ? We won' t discuss research and development at this stage.$ a: Z( O3 \% j3 U$ k* V" e5 b
这个阶段,还不必讨论研发问题。
, ^% L) q; ?1 P" H That will come at the end.2 {- I2 _$ `' `$ |# }/ P1 K" g/ ^/ P
这最后再说。
+ U3 g* M6 x9 C5 p }- ? Then Kate, you talk about major markets and sales strategy.& j, Y: Y8 ], M
然后,凯特,你来谈主要的市场和销售策略。
/ U; L3 l2 F. ?2 E: `+ f' d, ] Is everything ready?
0 B, y1 P% w. w7 y 一切都准备好了吗?
* }& [8 o2 n8 v3 H6 w p' J KATE MCKENNA: Everything is ready. And rehearsed.
) n/ n# ^8 o. P0 L 凯特.麦凯纳:都准备好了。开始排练。8 ^ ^5 B0 a; R) g5 v' s3 B0 r0 Y
PHIL WATSON: Right, the product title goes here...: I7 t. t; |/ U
菲尔.沃森:对,产品名称在这儿……
2 O; o6 \5 m8 j+ F9 e& o Just remind me, is the product called Big Boss or The Big Boss?
0 p$ `+ y" f" e+ g2 {, S 记得提醒我,产品是叫 Big Boss还是 The Big Boss?4 V0 Q$ Y5 Y! {* {
EDWARD GREEN: Big Boss.
2 U8 s* | _( I( g. e( K' ~) V 爱德华.格林:Big Boss/大老板。
1 u5 }" q3 L2 l: l( b. L PHIL WATSON: Okay. These letters?/ T8 N! m/ J! _
菲尔.沃森:好的。是用这些文字?
4 ]: Y5 L: @9 m0 G% _% l4 T Or these black letters?
- l2 F6 h' y! z& o 还是这些黑色文字?
" ?/ v" A$ P! x6 Y# c EDWARD GREEN: No, I don' t like those letters.4 y! h8 K6 i: @$ |( a& l. c
爱德华,格林:不,我不喜欢那些文字。
, a' ~6 T+ a; I+ o; o7 \ PHIL WATSON: Okay. These?1 G7 w# q& \% Z. z" H+ |3 {
菲尔.沃森:好的。这些呢?
- F, }" Q, @( a1 A EDWARD GREEN: Can they be larger?
$ Z4 [& k3 z$ w; @2 h. v* g 爱德华.格林:可以大些吗?1 G4 W3 }' {1 R" Z! R
PHIL WATSON: Yes. Like this.4 {4 D7 P a6 F" V* R. Z
菲尔.沃森:可以。象这个。
$ u5 G) C E; `, `5 q" V Q It looks good like that.
( e1 ]$ T3 H0 G F 那样看起来不错。9 S& e, _' `, h2 g. f6 Z3 o
EDWARD GREEN: Excellent. It' s very clear. It' s easy to read. That' s what I want.
8 Y$ Z5 j4 N# x8 f 爱德华.格林:非常好。很清楚。读起来容易些。正是我想要的。
. q5 J) @ d I! F/ G% w DON BRADLEY: Again, welcome to Bibury Systems./ j! M) @" D0 [, x
堂.布拉德利:再次欢迎你光临Bibury系统公司。
4 ~7 g/ L# V* s( ]; S. ^ We' re very honoured to have the opportunity of making this presentation to you, Mr. Sakai.
! Y) V' W$ r* h' q$ ^ n 我们很荣幸有机会向你做这次演示, 酒井先生。
* a" {% X. e( ^2 v In the next hour and a half, we hope to show that:: e l9 {, p3 }/ `* p# [& p C
在接下来的1个半小时的时间,我们希望展示:
8 o2 L" F% I* U* l/ y& o 1. Bibury Systems has the right product range for today' s market place, and ambitious plans for the future.
/ o. q/ L) r' l9 X4 O- ]: ] 1、Bibury系统公司的产品对当今市场是畅销对路的,并且也有对未来的宏伟计划。
1 ^+ o# ?# p. ]7 q5 H2 A6 q 2. That our market share in Europe is growing at a steady rate.* a7 K4 z9 U @9 H' `& G; j* M
2、我们在欧洲市场的分额在平稳增长。
9 L1 p$ L& S% I7 _ 3. That our marketing strategy in the US is very successful.5 k2 p4 T/ v }" j- x9 i
3、我们在美国的营销策略是很成功的。! B! A& I/ u9 N- j
And lastly, 4. That we can be a major player in Far Eastern markets.
& ] v- x# p D3 M B 最后,第四点,我们可以成为远东市场上一个很有力的参与者。* h2 h' _+ h7 u7 D0 u2 t
And we are sure that we can be a major player in these markets.: K8 x% M. y3 _
我确信我们会成为这些市场的主要参与者。
$ Y- S! ^# C5 T0 a, P: z If you have any questions, please feel free to interrupt at any time.
) b" ` S( g- ~7 e 如果你有任何疑问,请随时打断我。& g2 q8 U8 X! V& K& U; b
But first of all, some background information on Bibury Systems., d& x' J" C2 P
但首先,我们看一下Bibury系统公司的一些背景信息。9 ?# m! U. x" r( d$ q
As you know, the company was started over forty years ago by Mr. Harris Senior.
; Z$ L. k0 w6 H: W- z, u/ ?" u; a 该公司始于40多年前,由老哈里斯先生创办。来自www.Examw.com. ]1 U/ B& ?8 E& q. x# o9 f9 Y
In those early days, the company' s core business was model railways and cars. k4 T$ v% p: |4 ~. M+ M
创业初期,公司的核心业务是铁道模型和汽车模型。
) \, A9 c2 e% O5 Z6 ~; R PHIL WATSON: And here we have some copy that tells us what the product can do.
1 ]/ F1 [# g. j+ E0 { 菲尔.沃森:这里是一个文本,可以了解该产品可以做什么。
6 l: ]0 A) x, F; A EDWARD GREEN: "Some toys talk, some toys listen. But Big Boss talks and listens to you."$ u( T/ j" ?( w: X
爱德华.格林:有些玩具可以说话,有些玩具可以倾听。但“大老板”既能说又会听。
6 b# b; e9 Q: K) @4 n PHIL WATSON: And here, and here are the pictures.
5 g. m( t; o: u+ _( ~ 菲尔.沃森:这里是一些图片。4 j2 O, t9 q/ g1 k: s
They show Big Boss with the accessories.6 U1 ?) {; ?8 s
他们显示了“大老板” 及其附件。
* C! P3 N% {: r( Z0 e6 v4 e What do you think?" P2 n* `4 X, z2 L4 k
你认为怎么样?
0 I8 P" K' t: Z3 [2 N EDWARD GREEN: The pictures are okay, but I don' t like the copy.
2 y/ X0 P2 a, f3 w2 [ 爱德华.格林:图片还好,但我不喜欢文本。
) d" H" ]% S# a! K PHIL WATSON: Why not?
' S5 Y" V& w2 n( v: y. ~/ A+ F 菲尔.沃森:为什么? |