2011商务英语中级口语精讲班讲义第一讲15

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Customer Relations: how to maintain customer interest in a company’s products
Well, as is known to all, it is very important for a company to maintain customer interest in their products. The question is of course – how?
) q- w, }: b3 |- FI think there are several ways to do that.  For one thing, we should always make sure that we provide our customers with quality goods and quality after-sales service, as these two aspects are indisputably the lifeline of any business. Continuous new product development and innovation in service are also necessary in reinforcing and expanding customer base.  
Apart from that, enough emphasis should be laid on the feedback from our customers. If necessary, prompt action should be taken to take care of their needs and demands.  
+ A8 J& @; w$ \1 q; {, y& xFinally, if possible we should provide some incentives to repeat customers. For example, we can grant a certain rebate to them if their purchases reach a certain amount. And offering coupons and free delivery to customers are also effective and feasible methods.
All in all, we should try our utmost to keep our customers satisfied and fulfill their expectations. Only by doing so can we maintain clients’ interest in our products.