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[BEC中级] 商务英语写作:商务信件全攻略之格式问题

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发表于 2012-8-14 19:56:54 | 显示全部楼层 |阅读模式
  Time: 45minutes
% K( m% c7 V6 \PART
+ k& B" C( C; K$ b1 R" ?' \5 W' EFunctions/Communicative Task# D, N) ~6 U# b) A
Input: f+ P, n2 Y( L3 q
Response$ l& ~* R. ?4 o! v3 n. i8 n6 {
Register$ F& u5 [' ~. z
1
$ X  ?4 x5 D9 l( g3 V( fe.g. giving instructions, explaining a development, asking for comments, requesting information, agreeing to requests1 B! S2 n' X7 K7 U) M2 d
Rubric only (plus layout of output text type)
; d. a/ w& h- dInternal communication (medium may be note or message or memo or e-mail) (40-50 words)2 C/ e& f* j/ H- s
Neutral/informal
( V; m" i/ y. z; K7 A7 Q4 w2
* ~# m( o- d4 {' E' A" Y$ ACorrespondence: e.g. explaining, apologizing, reassuring, complaining
) H9 W7 o; Q/ `/ F+ ^% wReport: describing summarizing7 E" i( _5 B8 I0 x% B- s( g/ a- V
Proposal: describing, summarizing, recommending, persuading
4 g( }* T  d+ d/ c& `3 B+ Z- i! r' mOne or more pieces of input from: business correspondence (medium may be letter, fax or e-mail), internal communication (medium may be note, memo or e-mail), notice, advert, graphs, charts, etc. (plus layout if output is fax or e-mail)6 g4 J, G& w& u  `; F
Business correspondence ( medium may be letter, fax or e-mail ) or short report or proposal (medium may be memo or e-mail ) (120-140 words)# y# Z( k. l5 p3 C
Neutral/formal
2 t7 g, A& f: r6 k' f  Notes: Note writing is very easy. Just write as you speak to another person face to face. You write a note when you want to speak to the person who is now absent. You write it in a very informal style: the language is simple and easy, and only a few sentences are needed.
; ~3 Z) J4 h- ?4 T0 D  Q- e" O  Write down the date first (sometimes you can even drop this down when it is not important).) W/ M( u8 j! w- n: `/ Q; A& c
  Then spell his or her name, usually the first name, since it is very friendly and intimate., D5 r1 M. T6 ?$ p
  Next begin the message at another line and finish it to the end.8 t; b1 t0 L9 H9 Q
  Finally end the note with your name, also first name.3 ?; q, E8 G! U- b" ~& p; ^$ E
  (For further reference, see Student Book Page 78.)
3 P. q! L6 n+ C% k+ [% w8 A/ j  Messages: (For further reference, see Student Book Page 14.)
  r6 A7 Y/ F( o" v2 Q- T" `" I  E-mails: (For further reference, see Student Book Page 37.)
: ^& w5 v  C4 K. ]  z  Memos: A few words should be said about the format of memos. Generally they have all the features of letters in format. But they usually have more formalities and features that will make them easy to be recognized and filed. These features are:' a5 O' D( W5 M1 N
  A typed or printed heading; d3 Z  @( K- u( m
  Date2 i( f' m* }* Y0 c& N* Q
  File or reference numbers
% i- u4 v- y9 A& ?5 @1 x  Reader’s full name- H; ~2 ?3 U4 a/ L0 E- y
  Writer’s full name
! E5 J! k  y% L  Subject lineDirections are available in Student Book. See Page 81-82.
) c! S9 _) M( f) Q, Z3 g  Letters: Directions are available in Student Book. See Page 79-80.
3 H" m4 u+ t! j- v5 D  Appendix:" e0 w, ?5 c& @+ e
  BEC商务信件写作部分攻略: u7 b& n2 l, h& ~
第一章 格式问题
2 v& @0 y* a& v1 R! |  1. 格式问题:
3 w* |& T% d! A  b' V' z* u  请同学们在BEC的写作中采用平头式的写法。+ y/ {5 _0 S0 ]0 M5 h
  收信人的姓名和地址置于信纸的左上方" q+ X6 a7 k7 M5 D5 C1 d4 p
  地址、称呼和结束礼词后没有标点符号
. @  ]9 d$ q; _/ w0 ~8 O! _  日期在右上方; @9 u4 _3 p8 e: C9 \$ Y  I
  段落从定格开始,段落之间的行距为两行(但在考试中由于受答题卡限制,请同学们酌情考虑)( o2 d7 l  ?/ x
  写信人的名字和头衔在签名下方2 h6 N5 \0 C; s2 L# i5 v; A2 W' y+ J
  2. 称呼和结束礼词的注意事项:
' l; f) l  \4 A3 Q; N7 {  称呼的写法遵循下列原则:
2 Q6 ^2 b  a- e) ~( G' O3 DDear Sir or Madam0 m; e: y: t, g0 V5 \, H% j
写信给某一公司,不确定具体的收信人 % f6 R& ~# V6 u* @/ V& ]+ d
Dear Sir
1 T4 G  v5 Y1 f5 p/ m/ l) j对男士,但是你不知道他的具体姓名
7 N/ L  @- }0 p/ C) YDear Madam
4 v) ]' ^( o+ j, V) S/ g对女士,但是你不知道他的具体姓名
, O. L( F7 [- X( I- A9 U3 PDear Mr Smith* ]9 z# {, {: F( ^
对男士
+ A% e7 ~9 ^5 G  J. i. `- eDear Ms Smith
+ s/ A' g' s6 \6 k对已婚或未婚的女士
: p* \1 K/ ^! t5 J+ \Dear Mrs Smith& Y7 }; A. ], t' D- h
对已婚女士 , i+ o# G8 [5 g) V3 k) ~& s; _
Dear Miss Smith
* F8 L9 ]5 d- Y- Y% f* k对未婚女士
' t7 j( N9 M+ I; ^Dear John (此处John 为英语中常用男名)- i: M3 H+ H& P1 S( x' A* \
对朋友或你比较熟悉的人(通常为多年生意伙伴) : R! u' {5 S* g
  称呼与结束礼词存在对应的关系,请同学们特别注意:
7 ^# t! W, j/ Q5 s, jDear Sir or Madam
+ a* q2 g' n; WYours faithfully
! u0 a- y# K- M5 \& m1 t& rDear Mr/Ms/Mrs/Miss Smith. i+ v. }3 T5 y% H0 G& F
Yours sincerely
5 I5 a& @& R# k  C* }* KDear John
. l" N' i1 `3 @# ^% ]: gBest wishes3 B/ w  p3 w* Q: N% p
  以下均为错误用法:5 G( ]( p( g4 F% A! }5 U$ E# n
  Dear Mr John- x9 S* D( i6 n  ^
  Dear Mr John Smith% A/ l, M. p1 _% I& K9 T( E
  3. 日期:
# R* Z, D/ i" `7 \  在英国英语中,天在前,但是在美国英语中,月份在前。所以某些特别的时期容易引起误解。例如:12 06 2003
/ u5 O$ [7 H# f, M* s  在英国指的是:6月21日6 h* U6 `; Y& P- ~
  在美国指的是:12月6日- N0 j9 n: L5 s# n
  因此日期要写成:12 June 2003
. v% S& s. ?* g  V  注释:在BEC考试中同学们可以采用恩波所推荐的用法。但是12 06 2003 的用法仍然是可以使用的,因为BEC为英版考试。
  T7 E3 O$ Y1 u# z5 Q  在使用恩波推荐的用法时,要记住月份使用大些字母开头。天后不必写th、rd、nd或者st。
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