营销篇" g; Z/ o# d8 l2 b: H
* 4C营销理论 (The Marketing Theory of 4Cs)
, J% k: |" d3 X$ K * 4R营销理论 (The Marketing Theory of 4Rs)
5 k# S6 s! s @2 P I+ f1 I* N! | * 4P营销理论 (The Marketing Theory of 4Ps)
8 [1 k, B1 s# ^ * 感性营销 (Sensibility Marketing)9 X; h# q# ]/ J, u) n( @
* 利基营销 (Niche Marketing)
, F4 W6 a' D6 H& K1 X- X5 e$ q * 交叉营销 (Cross Marketing)5 e6 |; @0 l9 |2 I- \8 h; n4 V, e9 b
* 知识营销 (Infromation Marketing)8 ]0 B" U/ H& V$ x) C' w
* 文化营销 (Cultural Marketing)
: @7 C% B [4 b& I* F * 服务营销 (Services Marketing); R$ X K' c* Z% q+ {/ F
* 体验营销 (Experience Marketing)
% _" q# ?$ W1 o) n1 N" _ * 定制营销 (Customization Marketing)6 b& t: ^8 j/ F- \5 r+ Z4 `, Q) b2 m
* 色彩营销 (Color Marketing)$ J; m* @: f: D# `
* 绿色营销 (Green Marketing)1 V, U- c3 I3 R
* 关系营销 (Relationship Marketing)& |/ g, @+ ^6 R; z! \9 B
* 合作营销 (The Co Marketing Solution)
& B' h( S0 [: z- e * 伙伴营销 (Partnership Marketing)
- ?$ |/ N+ p0 T, [ * 一对一营销 (One-to-One Marketing)7 S. f& f, ~: \" a2 X. B' D
* 差异化营销 (Difference Marketing)
- d/ p4 ]; [5 v; C" n1 L% r" z * 大市场营销 (Big Marketing)" U+ ?+ R- b' S2 n( H
* 个性化营销 (Personalization Marketing)
6 r( k" Q" P) X& G9 M * 堡垒式营销 (Focalization Marketing)
2 Y4 @2 G" s* j+ A. ^ * 数据库营销 (Data base Marketing)
& M* a, R3 b5 p0 z" ^. `; ? * 服务分销策略 (Services Distribution Strategy)
5 B' H; k, c" h! I* u * 服务促销策略 (Services Sales Promotion Strategy)& t* u+ }1 L5 M
* 整合营销传播 (Integrated Marketing Communications, IMC)
. N2 {6 N8 Z1 p/ B% T6 v4 d * 水坝式经营 (Dam Operation). F2 ?) p2 _7 ~! R/ [6 m
* 战略营销联盟 (Strategic Marketing Union)
5 `* f, a; m% k* l H0 b * 网络数据库营销 (Internet Data base Marketing)' v9 w# r, E( i- x" B
* “整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing) |
发表于 2012-8-14 20:05:42
